EPISODE · May 4, 2022 · 33 MIN
Your Next Move is in the Data, with Garrett Scott
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Garrett Scott Head of Marketing Growth & Demand Gen at Calendly.Calendly has a vast array of users and large numbers of users across different fields and titles. How do they use data to determine their ICP? How do you balance serving everyone, while also going deep into some niches? Today, Garrett explains.
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