Your PPC Allocation on Amazon is WRONG - Here's Data on my 400 Brands
from My Amazon Guy Hosted by Steven Pope
Send us Fan Mail Most Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers. Stop burning ad budget, get a full audit and fix your PPC allocation with a strategy that actually works: https://bit.ly/4jMZtxu #AmazonAdvertising #PPCStrategy #EcommerceMarketing #AmazonDSP #adspend Watch these videos on YouTube: Use Brand Analytics to Increase Sales youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4&utm_content=342074038&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12 ----------------------------------------------- Tired of guessing where your ad dollars go? Download our PPC guide and run campaigns that convert: https://bit.ly/4lF0OYX Your listings won’t rank themselves. Get the SEO toolkit built for sellers who want real traffic: https://bit.ly/3JyMDGo Problems hit hard when you’re not ready. Grab the Amazon Crisis Kit now, before you actually need it: https://bit.ly/4maWHn0 If you’re serious about growth, stop playing small. Book a DTC call and take control of your brand’s future: https://bit.ly/4kOz6rr Timestamps 00:00 - The Wrong Ad Advice Everyone Is Copying 00:20 - Real PPC Spend Data From 400 Brands 00:58 - Confirming the Data With Another Agency 01:44 - Are You Overspending on Sponsored Display? 02:31 - Amazon DSP Is Changing Everything 03:22 - Why DSP Traffic Is the Cheapest Traffic Right Now 04:00 - Amazon's Strategy Behind Stopping Google Shopping 04:45 - Amazon Is Now a Marketing Company 05:22 - Final Thoughts: Fixing Your PPC Budget Allocation ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show
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Send us Fan Mail Most Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers. Stop burning ad budget, get a full audit and fix your PPC allocation with a strategy that actually works: https://bit.ly/4jMZ...
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