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Your Reaction To Objections Is A Problem | #1348 episode artwork

EPISODE · Feb 20, 2026 · 2 MIN

Your Reaction To Objections Is A Problem | #1348

from Sales Secrets · host Brandon Bornancin

Sellers treat objections as rejection, which triggers defensiveness, over-explaining, and pressure.  In this episode, Brandon breaks down why objections are actually a sign of engagement, why immediate persuasion backfires, and how elite reps respond with calm leadership instead of panic. You’ll learn a simple three-step objection framework (acknowledge, clarify, re-anchor) and why emotional control is one of the highest-leverage skills in sales.  If objections derail your calls, this episode shows you what to fix: not the buyer, but your reaction.

What this episode covers

Objections don’t kill deals — emotional reactions do. In this episode, Brandon explains why objections are signals of uncertainty, how calm curiosity builds trust, and the framework top sellers use to turn pushback into progress.

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Your Reaction To Objections Is A Problem | #1348

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Frequently Asked Questions

How long is this episode of Sales Secrets?

This episode is 2 minutes long.

When was this Sales Secrets episode published?

This episode was published on February 20, 2026.

What is this episode about?

Sellers treat objections as rejection, which triggers defensiveness, over-explaining, and pressure.  In this episode, Brandon breaks down why objections are actually a sign of engagement, why immediate persuasion backfires, and how elite reps...

Can I download this Sales Secrets episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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