EPISODE · Jun 9, 2026 · 21 MIN
Your Referrals Will Dry Up. Here's What to Build Now.
from Coffees and Content · host Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies
Hot off a conversation with my senior account manager Morgan over lunch - we keep noticing the same thing with business owners we meet. Growing off referrals, feeling comfortable, and not building anything underneath it.I wanted to get honest on the podcast this week about how TSC actually started. Because it wasn't referrals.In this episode:The real story of how TSC began (it was messy and scrappy)Why a referral-based business is a privilege and a risk at the same timeWhat actually happens to every word of mouth lead if you're not nurturing themWhat a resilient pipeline looks like … and it's simpler than you thinkThe levers to pull when referrals go quietHave a question? Click here to send it to me!Links:Join the WhatsApp communityFollow on Instagram: @coffeesandcontentpodFind Loren on LinkedIn: Loren TomlinsonVisit us at: www.thesocialcollective.co.nzLoved this episode? Leave a review - it would mean the world!
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Hot off a conversation with my senior account manager Morgan over lunch - we keep noticing the same thing with business owners we meet. Growing off referrals, feeling comfortable, and not building anything underneath it. I wanted to get honest on the podcast this week about how TSC actually started. Because it wasn't referrals. In this episode: The real story of how TSC began (it was messy and scrappy)Why a referral-based business is a privilege and a risk at the same timeWhat actually happen...
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Your Referrals Will Dry Up. Here's What to Build Now.
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