Your Retargeting ROAS Is Lying To You About Incrementality

In Episode 140, Lucas and Luna break down the biggest blind spot in performance marketing: retargeting attribution inflation. They use a 2025 Nielsen study showing a 22% gap between reported and true ROAS when incrementality measurement is absent. The hosts dig into why platform-side metrics overcredit retargeting, how frequency caps create false returns, and a simple free tool any brand can use to audit their own retargeting incrementality. This is the missing metric in almost every DTC dashboard. No fluff, no products to sell—just the data your ROAS reports won't show you. #RetargetingIncrementality #ROASBlindSpot #NielsenStudy2025 #PerformanceMarketing #DTCMarketing #AttributionGap #FrequencyCaps #MarketingMetrics #AdFraud #DigitalAdvertising #BusinessPodcast #FexingoBusiness #MarketingBlindSpots #IncrementalityTesting #LastClickFallacy #AdEffectiveness #DataDrivenMarketing #Marketing Keep every episode free: buymeacoffee.com/fexingo