Your SaaS content marketing essentials

from SaaS Talk with Varun Uday Hosted by Varun Uday

Content marketing is extremely important in SaaS businesses and it oftentimes acts as the sole lead generation channel in many startups. Here's Varun Uday having a conversation with Sam Grover, a SaaS content strategist, and ex Global Messaging Specialist at Xero about the following topics: 2:39 How does content contribute to the marketing pipeline? 6:25 Nurturing leads through different stages of the funnel 8:29 Importance of a content calendar and how to go about it 15:30 Distributing content 17:30 Measuring the ROI of content marketing 22:26 How to keep the content engine running

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Your SaaS content marketing essentials

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How long is this episode of SaaS Talk with Varun Uday?

This episode is 29 minutes long.

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This episode was published on August 13, 2020.

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