Your SEO Playbook is Toast: Welcome to Search in 2026

In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future.Episode Guide00:00 Introduction to Playbook Broken00:08 Meet Miriam Jesse: The SEO Expert00:31 The Broken SEO Playbook03:17 Relevance Engineering in SEO08:08 The Zero Click Environment08:47 Adapting to AI and Multimodal Search12:35 SEO in the Context of Brand and User Experience13:44 The Future of SEO and Marketing21:47 The Impact of Competitor Clicks on Google Results22:15 Algorithmic Influence and New SEO Tools23:06 Echo Chambers and Contextual Relevance24:20 Understanding AI Brand Drift26:28 Introducing the 'I'm Stuck' Segment28:16 Technical Branding and AI Narrated Brands32:26 Practical Tips for Brand Management35:15 Force Yourself: Overcoming Challenges40:53 Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.