Your skills won't grow your agency: Mark Kelso, Glaze Digital | Ep: 002

Mark Kelso co-founded Glaze Digital with Richard over 12 years ago. What started as a do-everything agency (websites, video, photography, app development) is now a Shopify Plus partner in the top 1.5% globally, with 250+ stores built for brands doing over £20M a month.The technical side was never the problem. Glaze had the reputation, the clients, and the platform expertise. The commercial engine just had not kept pace.Over 13 months working together, Glaze saw a 47% increase in revenue and a 110% increase in profit.In this episode we talked about:The month Mark had zero revenue coming in, and the wake-up call it createdWhy being brilliant at Shopify does not automatically grow your agencyMoving from white-label work to direct strategic partnershipsThe resistance to hiring middle managers (and what changed their minds)Restructuring billing so you are not sending every invoice at month-endHow Glaze uses AI (Flora for product imagery, clients bringing Lovable designs) without losing what makes them themIf you run an agency where the work is already excellent but the business side has not caught up, this conversation is for you.FREE AGENCY VALUATION (PDF report): http://moveatpace.com/agency-valuationWEEKLY NEWSLETTER: http://moveatpace.com/newsletter#agencyowner #agencygrowth #shopify #agencycoach #exitready