Your Social Media Questions Answered

KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are one of the easiest ways to create content and one of the best ways to get started when it comes to content creation.If you’re looking for inspiration, you can use a site called answerthepublic.com. This site allows you to search for a keyword, giving you examples of other relevant topics that people have searched.Using Answer The Public and your own content ideas, you need to build a list of all the posts you want to write. The more detail you include, the better.Batching your content is key.When it comes to being scared about producing video content, you need to remember that your video is going to be adding value to someone’s life. If you don’t create your video, you won’t be adding that value.If you’re worried about nerves, run a practice private live. Whether it’s in a group or to a specific person, you may feel better after a practice run. Honesty is key, so tell people it’s the first time you’re going live.If you’re creating a video for social media, you need to upload it to every platform you’re on natively, as this will maximise your views.When sharing a video in your email, set up a landing page for you video and send your subscribers there. This will allow you to include a call to action.If you want to ensure you’re consistent with your social media channels, make the most of social media scheduling tools. For those that need help when it comes to motivation, appreciating and celebrating the little wins can really help.If you want Insta Story success, ensuring you’re consistent is important.Another great way to ensure you’re successful on Instagram Stories is to find a way to get people into your DM’s. Whether it’s using the question feature, putting up a poll or getting people to take part in a quiz – the more people message you, the better.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t matter if you feel fear, absolutely everyone does. It’s natural to feel nervous about putting yourself out there.HIGHLIGHTS YOU SIMPLY CAN'T MISSQuestion #1 – Have You Got Any Tips for Starting A Blog? - 06:20Question #2 – How Do I Get Over the Fear of Making My First Social Media Video? - 09:32Question #3 – How Do I Use Social Media to Differentiate My Service in A Crowded Market? - 14:15Question #4 – If I’m Sharing A Video in My Email, What Link Should I Send People To? - 17:51Question #5 – How Do I Keep Motivated and Consistent with My Social Media Posts? 20:49Question #6 – You’re Always So Well Dressed, Where Do You Get Your Clothes From? 22:58Question #7 – What Are Your Top Insta Story Tips and Tricks? 24:29Question #8 – How Do I Keep Up to Date with All the Changes in Social Media? 26:25Question #9 – How Do You Juggle Your Work Life with Children and Travelling? 27:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMy AcademyAnswer The PublicHubspotBuffer BlogTranscript below Speaker 1: (00:33) Hello and a really warm welcome to this week's episode of the podcast. How are you? Okay confession time straight away! It's the Thursday before this podcast comes out on the Monday and I'm only just recording it. You know what happens. Sometimes I get so good at batching content so far in advance and then what happens is it's like, I rest on it and I think I've got loads of content. It's absolutely fine. And then I start running out of time. And also as you'll know, cause I've talked about it on the podcast, I have been going through a launch. I've been doing masterclasses, which actually I'm doing today on the day I'm recording this and I'm launching my academy. I'm setting that up. So I have been so busy that I feel awful that I'm recording this so late. Also, I feel so bad for my team who are now going to rush to get it edited and rush to get the show notes written and then get all of the social media posts ready.Speaker 1: (01:34) So to Phil, to Kirsty and Sofia, I apologise profusely that I am putting you under this extra stress. I promise you this is a hiccup because we've been so busy setting up the academy. So today I've launched it, which is crazy amazing. Honestly, I've done two masterclasses so far. I've got another one at 9:00 PM. They've been amazing. I've had such awesome feedback. I love teaching. Hopefully you can tell that from the podcast. You can tell that I like talking about what I talk about and that I'm passionate about it and I end up kind of just overdelivering all the time because I want to give a really, really good value. So I've loved doing the masterclasses. I've had some great feedback. I've had people join the academy. Woo, which is amazing! And I'm gonna urge you to go and check it out because honestly I have put it up for a price that is the craziest good value.Speaker 1: (02:33) So basically the academy is open from now until Friday the 26th, let me double check that date. Hang on, two seconds. I know I should have had that in my head because I knew I was gonna talk about it. It is Friday, the 26th. Okay, so the academy is open until Friday, the 26th of July and then I'm closing the cart. The reason I'm doing that is because it's new and I want to go in there and love the people that are in there. I want to give them my attention. I want to make sure everything's working. I want to get some more content in there. And I want to really focus on making sure that it's amazing for when we open again and it's already amazing as it is, but even more amazing. And then we'll open again. But because this is brand new and I am having founding members, i.e. if you join the academy you're going to be the first people in there, then you're getting it at a crazy good price. So it's currently up for $29 a month, which seriously is so, so good value. You're going to be getting monthly courses all around digital marketing and social media. There's already at least four courses in that with another two coming in the next day or two. By the time you guys listen to this, um, you are also going to be getting a coaching call every single month where you can get on a zoom call with me and I'm going to be picking people to do hot seats. Or you can apply for a hot seat but we can talk specifically about your business and your problems and your issues and things that you need help with. We're also going to do Facebook Lives in a private Facebook group, just for course member.. Just for the academy members.Speaker 1: (04:08) So again, that's going to be great. You're gonna be able to ask me questions. I'm going to be able to do additional training and teaching. The other thing that you're going to be able to do is we're going to have a social media updates all the time, so as things change and happen, you're going to hear about it so you don't need to worry about what's working because we're going to be telling you. We have a resources centre, so in the resources centre, I'm going to put all the stuff I use. So you're going to know, if you want an email system, if you want a landing page system, all the stuff I use in there, and obviously you've got the private Facebook group, so honestly, please go and check it out. I'm going to link up to it in the show notes, but if you go to teresaheathwareing.com/academy. Man, it's a hard word to spell. Honestly, I get it wrong every single time, but it's a-c-a-d-e-m-y. So teresaheathwareing.com/academy, go check it out. Like I said, you've got till Friday the 26th to get in there and then I'm closing it. I don't have a date for reopening it yet. We're just going to see how we'd get on once I'm in there. But I would love you to come and join me in there with the others. It's going to be awesome.(05:17) Anyway, sales pitch over with on to today's episode! Made today's episodes a little bit different, but it actually goes in really good with the fact that I've just talked about the academy because a few weeks ago I put on social media. Would you like to ask me a question and I will answer it on the podcast and this is what today's episode's about.Speaker 1: (05:37) So very specific questions. We've got some great questions. I've obviously had to look at them all. Um, I haven't prepped on the answers so I'm just going to literally do it off the cuff. But I've obviously seen all the questions and I'm going to read out some questions and I'm just going to...