Your technical debt is crushing your bottom line

from Conversations with MarTech · host MarTech.org

Did you know technical debt costs global enterprises approximately $400 million annually?It’s a staggering amount of money, and that debt arises from — among other things — a cultural resistance to change or budgetary limitations, which lead organizations to add new applications rather than replacing outdated systems. Technical debt can accumulate practically anywhere in an organization, and the martech stack is no exception.In this episode, we’re talking with Tara DeZao, senior product marketing director at Pegasystems, about technical debt, whether AI can help solve the problem and how all of this plays into customer data and customer experience.Episode guide0:36: Meet Tara DeZao0:57: How does technical debt accumulate to such levels?2:48: What role does AI play in helping address technical debt?4:38: How will agentic AI help with legacy systems and technical debt?6:50: Do legacy systems stay in place because organizations trust them?9:50: How do marketing teams feel about AI in their organizations?14:07: What will happen with technical debt and AI adoption in the coming year?This podcast is produced by MarTech, a Third Door Media property.

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This episode was published on February 25, 2026.

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