Your Vaginal Microbiome Deserves Better: Inside Building Adaye, a Clean Period Care Brand with Founder Shereen

In this episode, I’m joined by Shereen Abdulla, founder of Adaye — a female-founded, Dubai-based clean period care brand — to explore what your vaginal microbiome is really exposed to each month. We talk about the hidden toxins in conventional pads and tampons, SAPs and petrochemicals, why “organic” on the box can still be misleading, and how switching to endocrine-safe materials can make a meaningful difference for your health.Shereen also opens up about her own hormonal journey, living with fibroids, and how that led her to rethink everything from food to household products. We go behind the scenes of building Adaye in the GCC: manufacturing challenges, distribution, saying no, and the grit required to build a consumer brand from scratch.If you’re listening before or during Sole DXB 2025 (12–14 December), Adaye is running a special activation at their booth. Share the code CYCLE2026 to pick up one free box of period care — valid only during the festival dates.Explore Adaye:🌿 Website: adaye.co🌿 Instagram: @adaye.co🌿 Founder: Shereen AbdullaConnect with me:✨ Instagram: @nioushaan✨ Website: cyclehood.coIf you enjoyed this episode, don’t forget to subscribe, rate, and review Cycle Hood — and send it to a friend so you can all upgrade your period care together.