You’re Getting Attention, So Why Aren’t Clients Calling? The Gap Between Visibility and Growth

What happens after someone discovers you, likes what you do, and then…doesn’t contact you?In this episode of Mind, Money & Medicine, Favour speaks with Robbie Mould, Managing Director of Mativus and creator of the Interest-to-Client Framework, about a problem many established coaches face: getting attention isn’t necessarily the same as getting the right client conversations.Robbie works with experienced coaches, particularly ICF-accredited coaches, who may already be active on LinkedIn, appearing on podcasts, speaking at events, writing books, networking, and building strong reputations, but are not always seeing that visibility translate into the clients they want.We explore what happens in the space between someone first becoming interested in a coach and eventually deciding they are ready to have a conversation. Robbie explains why that journey matters, why asking someone to immediately book a discovery call can be too big a step, and how coaches can create a clearer path from curiosity to trust to action.The conversation also challenges some common marketing advice. Do coaches really need more leads? Is posting more content always the answer? And how can someone market their business effectively without becoming overly sales-focused or feeling like they’re being someone they are not?Robbie also shares his perspective on websites, content, LinkedIn, podcasts, and the growing role of AI search, as more people turn to tools like ChatGPT to discover experts and answers.Whether you’re a coach trying to grow an established practice or simply interested in how people make decisions before becoming customers, this conversation offers a practical look at what happens between being discovered and being chosen.Connect with Robbie Mould & Mativus🌐 Mativus⁠LinkedIn https://www.linkedin.com/in/robertmould/Stay Connected with Mind, Money & MedicineFollow Mind, Money & Medicine on Spotify and Apple Podcasts, and subscribe on YouTube for more conversations about personal growth, health, career, money, relationships, business, and learning to live more intentionally.