You're hunting the wrong game | Marketing Tips for Auto Dealers

When it comes to online advertising most dealers I know are chasing the wrong customers. Just ask your Cars.com, AutoTrader or Edmunds Rep and they'll tell you that there is NO WAY you can compete with them when it comes to PPC etc., because they spend MILLIONS! Heck, when I worked for Cars.com we spent $20,000 per DAY on PPC buying terms to compete in search for markets just like yours. As a dealer, you should be ticked but that's not what this is about, this is about how to work around that BS so you can DOMINATE in your market. At any given time just 2% of your local community is in the market for a vehicle. That's only 2 out of 100, or 200 out of 10,000. If you're in a community of 100,000, you have 2,000 people right now that want to buy cars. That said, 90% or 1800 of that 2000, are beginning their search on Google. Once they get to Google, you get your ass kicked by Cars.com, Edmunds, and your Manufacturer who all compete with you when the consumer searches for anything other than your name. WHO CARES?!? Only 27% of the people will actually buy the car they started looking for - meaning out of that 1800 only about 486 will buy that car they typed in first like Deals on 2013 Honda Accord. If you have half a brain, you know the next part...focus on the 73% right? Watch this quick video to learn how to hunt the right game...and to get yourself a little laugh since I'm totally NOT a hunter :) Video created with the Socialcam app: https://socialcam.comSubscribe to Motivational Quick Tips on Soundwise