You’re Losing Money If You Don’t Know This About Amazon Targeting episode artwork

EPISODE · Apr 30, 2025 · 3 MIN

You’re Losing Money If You Don’t Know This About Amazon Targeting

from My Amazon Guy · host Steven Pope

Send us Fan MailMixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.Learn how simple changes to your targeting can help lower your ACoS and improve your results.Get better results on Amazon ads. Download our PPC guide and start improving your sales.https://bit.ly/3ScUKJS#AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTipsWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRTimestamps00:00 - What’s the difference between exact, phrase, and broad match?00:13 - Overview of targeting types with simple examples00:30 - How “artisan soap” matches in all targeting types00:55 - “Artisan soap for holidays” example and its limits01:11 - Phrase mismatch: when only broad works01:33 - Examples that don’t match any targeting type01:51 - Why you shouldn't mix targeting types in one campaign02:33 - Final summary of what each targeting type really means03:06 - Targeting errors: broad matches you didn’t expect03:45 - Quick tip: simplify Amazon ad targeting for better results----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail Mixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs. Learn how simple changes to your targeting can help lower your ACoS and improve your results. Get better results on Amazon ads. Download our PPC guide and start improving your sales. https://bit.ly/3ScUKJS #AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTips Watch these videos on Youtube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&am...

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You’re Losing Money If You Don’t Know This About Amazon Targeting

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Send us Fan MailMixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.Learn how simple changes to your targeting can help lower your ACoS and improve your results.Get better results on Amazon ads. Download our PPC...

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