You're Not Marketing w/ Crystal Williams

Crystal Williams is the founder of Lemon Seed Marketing, a branding and strategy agency built specifically for home service businesses. Raised in a multi-generation HVAC and plumbing family, she led marketing and expansion efforts for her family’s company, helping drive significant growth by aligning brand, customer experience, and operations. Today, she works with contractors across the country to turn first calls into long-term customers. Crystal also serves as secretary on the executive board of Women in HVACR. Episode SponsorsPivotl - Home Service Accounting and CFO My Method Ai - Ai Employees / Voice AgentsCooper and Hunter - HVAC / Ductless Equipment Podcast Linkshttps://linktr.ee/soiwasinthishousepodcast