You’re Not Out of Stock, So Why Are Your Sales Down?

Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data.When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 - Intro01:41 - Creating the FBA report02:29 - Why everyone blames PPC03:38 - How to pull the data05:40 - The low stock impact06:37 - High vs. low inventory zones07:47 - Regional delivery and conversion rates08:24 - The $10k sales case09:23 - Testing the second account12:11 - Results from the second account14:51 - Running the analysis15:43 - Looking beyond PPC🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Olena Shmaiun, Campaign Manager at Ad BadgerThe Brutal Truth About Amazon FBA (And How to Pivot to D2C)10 Steps to Maximize Amazon FBA Inventory LimitsWhat Happens When You Go Out of Stock?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Olena ShmaiunSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno