“You’re Selling to the Wrong Person!” The Truth About Decision-Making in Sub-Saharan Companies

This Podcast is released every Thursday 6:30AM EATIf you have any suggestions to make the content more engaging or requests for specific topics, let me know in the commentsJoin my Substack hereBusiness Related Emails: [email protected]:00 – The “sure thing” call that felt like a guaranteed close01:45 – When a perfect sales conversation suddenly goes quiet03:10 – Realizing the deal didn’t die, it moved behind closed doors04:40 – Why prospects struggle to defend your product internally06:15 – The mistake of relying on standard follow-ups08:00 – Shifting from selling to enabling your internal champion09:30 – Creating simple, forwardable ROI breakdowns11:00 – Using plain-language value your champion can repeat12:30 – Making your product easy to explain in internal meetings14:00 – The real reason deals stall after strong interest15:30 – Final insight: value isn’t enough without internal supportEnjoyed the episode?If this episode made you rethink why “sure deals” go silent, and how enabling your internal champion can be the difference between a stalled deal and a closed one, consider leaving a review wherever you’re listening.It helps more Sub-Sahara founders, operators, and sales teams understand how decisions really get made inside companies.See you next week.~ Hosni Get full access to SaaSAfr. at mbhosni.substack.com/subscribe