'You're Too Focused on Content' And Other Reasons Your Biz Isn't Growing

Hero Packaging founder Anaita Sarkar is on the Female Founder World podcast with Jasmine Garnsworthy. In 2018 Anaita and her husband started a consumer brand, but became increasingly concerned about the waste. She couldn’t find the sustainable solutions she needed and figured she wasn't the only business owner wanting a more eco-friendly shipping option—and her customer's weren't the only ones demanding it! So, launched Hero Packaging, producing zero-waste, compostable mailers for big and small businesses. On the show Anaita deep dives on the strategy she used to get 1000 sign ups to her waitlist for Hero Packaging, leading to her first thousands of orders. Now they’ve scaled to serving over 40,000 customers, selling over 20 million mailers across the world. Anaita shares so much valuable advice in this episode. Her brilliant waitlist strategy, how she sees her small business clients responding to financial uncertainty, and her take (brilliant!!) on how we’re all relying too heavily on content and what else we should be focusing on right now. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Anaita's business: https://heropackaging.co Learn more about your ad choices. Visit megaphone.fm/adchoices