YouTube Ads View-Through Conversion ROAS Blind Spot

In this episode, we expose a common blind spot in YouTube advertising: the over-reliance on view-through conversions when measuring return on ad spend. Most advertisers see a glowing 3x ROAS only to discover that 70% of those conversions came from someone who watched two seconds and bought a week later. We explain how Google's default 30-day view-through window inflates performance, how to check the split between click-through and view-through conversions in your Google Ads campaigns, and why treating them equally leads to misallocated budget. We also discuss practical fixes: customizing conversion windows, excluding view-through from bid strategies, and reporting two ROAS numbers. Plus, we touch on data-driven attribution as the ideal solution. If you're scaling YouTube spend based on a ROAS number that includes zero-intent views, this episode will save you money. #YouTubeAds #ViewThroughConversions #ROAS #PerformanceMarketing #PaidAds #GoogleAds #ConversionAttribution #DirectResponse #DigitalMarketing #AdBlindSpot #MarketingPodcast #FexingoBusiness #BusinessPodcast #AdMetrics #VideoAdvertising #CampaignOptimization #BidStrategy #MediaBuying Keep every episode free: buymeacoffee.com/fexingo