YouTube is Going Premium. Can Creators Adjust?

What this episode covers

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match.Here's more detail on what we covered today:YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The VergeYouTube's Premium Lite tier arrives, providing cheaper access to ad-free viewing - Tubefilter YouTube wants to use its dominance on TV screens to sell more premium subscriptions - TubefilterHow YouTubers are adapting their businesses to cash on a TV gold rushThe True Costs of Being on YouTube - by carla lalli musicTwitter Co-Founder Ev Williams Is Building Another Social Network Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

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Frequently Asked Questions

How long is this episode of Creator Upload?

This episode is 29 minutes long.

When was this Creator Upload episode published?

This episode was published on March 7, 2025.

What is this episode about?

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match.Here's more detail on what we covered today:YouTube brings...

Can I download this Creator Upload episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.