YouTube Strategies for Personal Injury Attorneys

Episode 33In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews attorney Jeff Hampton about using YouTube to grow a law firm. Jeff shares his background from prosecutor to criminal defense and personal injury work, and explains how starting search-based YouTube videos during the 2020 pandemic expanded into a channel with about 545,000 subscribers and 18–20 million monthly views, generating roughly $3 million a year in additional law firm revenue. He also discusses a nationwide asset protection firm for Airbnb owners (STR Law Guys) supported by a second channel producing $50,000–$60,000 a month.Jeff explains why YouTube boosts trust and conversions, outlines a three-step hook formula, and emphasizes creating binge-worthy video sequences and repurposing content across platforms.