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You've Got PLG All Wrong, with Jason McClelland episode artwork

Mar 10, 2022 34 min

You've Got PLG All Wrong, with Jason McClelland

from B2B Growth Hosted by Sweet Fish

In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku. Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.

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You've Got PLG All Wrong, with Jason McClelland

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This episode was published on March 10, 2022.

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