【與永續者同行】嚴罰漂綠！全球企業挫咧等！怎麼宣傳ESG績效又不踩線？專家這樣說

from 商周Bar · host 商業周刊編輯處

⭐幫企業解決 ESG 痛點→ ESG策略工作坊 https://pse.is/4sslyr 本集聆聽重點：漂綠(green washing) 近幾年非常熱門，不少企業透過廣告方式，宣稱自己在減碳上的成果，然而，這樣的做法不僅無法為企業永續加分，更有可能落入漂綠的陷阱中。客座主持KPMG執行副總林泉興Sam，透過兩個知名的國際案例，帶大家了解，企業宣傳ESG成效時，要怎麼樣避免漂綠，符合規範？本集也分享蘋果的永續計畫與投資經驗，以及新創公司如何將鐵鏽電池開出能源轉型新商機，垂死的鋼鐵城更因它翻身。來賓：KPMG安侯永續發展顧問公司執行副總林泉興主持人：商周ESG主編管婺媛（小管）製作人：商周多媒體中心資深主編賴姿君 →「台灣減碳100強商周大調查」https://psee.io/5dwamh →看更多#ESG趨勢與作法 https://bwnet.pse.is/43fzuz → 訂閱 #ESG 共學報，獲取更多趨勢與應用 https://bwnet.pse.is/43l9k6 √ 用各種Podcast平台聽《商周Bar》 https://linktr.ee/BWnet -- Hosting provided by SoundOn

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【與永續者同行】嚴罰漂綠！全球企業挫咧等！怎麼宣傳ESG績效又不踩線？專家這樣說

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