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【與永續者同行】最會場景行銷的IKEA，如何讓消費者買單永續日常生活？ episode artwork

EPISODE · Aug 9, 2022 · 37 MIN

【與永續者同行】最會場景行銷的IKEA，如何讓消費者買單永續日常生活？

from 商周Bar · host 商業周刊 編輯處

來賓：宜家家居集團IKEA北亞區永續發展經理 汪慶怡 主持人：商周ESG主編 管婺媛（小管） 製作人：商周多媒體中心 資深主編 賴姿君 本集聆聽重點： 最會「場景行銷學」的居家用品零售企業—IKEA，如何運用場景打造，讓消費者願意選擇更永續的產品？ 本集節目，我們再度與商周永續倡議好夥伴—歐洲在臺商務協會-低碳倡議行動（ECCT LCI）聯合出擊， 邀請邀請ECCT LCI的會員之一IKEA，北亞區永續發展經理汪慶怡，來與大家分享， 原來不必花大錢，就能打造永續兼具舒適的生活場所。 聽他們如何小至水龍頭、LED燈，大至地毯、窗簾，把永續融入消費者的各種生活場域中，達到節能、減碳、省水。 這些細節看似不起眼，卻是從個人到企業，最容易落實，且打通永續之路的關鍵思考！ 🌟看更多#ESG趨勢與作法 https://bwnet.pse.is/43fzuz 📌 訂閱 #ESG 共學報，獲取更多趨勢與應用 https://bwnet.pse.is/43l9k6 🎧** **用各種Podcast平台聽《商周Bar》 https://linktr.ee/BWnet -- Hosting provided by SoundOn

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【與永續者同行】最會場景行銷的IKEA，如何讓消費者買單永續日常生活？

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