越忠诚越被收割,被“杀熟”的老用户是如何成为平台的韭菜? episode artwork

EPISODE · Jun 16, 2026 · 5 MIN

越忠诚越被收割,被“杀熟”的老用户是如何成为平台的韭菜?

from 梅有想法

最近,苏州一位中国电信用户,每月245块钱的套餐用了整整十年,客服打过的电话全都是劝她升级加钱,却从未告知有更便宜的方案。直到有一天她发现,别人不到一百块的套餐,流量比她多得多。新用户39元就能享受160G流量,而老用户月付139元才拿到30G。这种“新老不同权”的现象,被网友戏称为 “老用户不如狗” 。所谓杀熟,说白了就是——你越是某个平台的忠实用户,就越有可能被平台“宰”得更狠。

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越忠诚越被收割,被“杀熟”的老用户是如何成为平台的韭菜?

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