EPISODE · Jan 17, 2023 · 3 MIN

Z van Zwartboek

from Alfabet van de copywriter · host goodcopy.ink

Soms is het heerlijk om u te wentelen in slechte copy; het soort tekst dat elk cliché waarmaakt, van ‘jong en dynamisch’ tot ‘kom eens op de koffie’. Merken die ‘voor elk wat wils’ aanbieden. Copywriters die zichzelf aanprijzen als ‘vlotte pennen’. → Koop het boek

Episode metadata supplied by the publisher feed · Published Jan 17, 2023

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Z van Zwartboek

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