EPISODE · Feb 25, 2026 · 58 MIN
Zachary Walker on Social Media. The land of the algorithms.
from Back on T-R-A-C-K · host MKG Marketing Inc
On this episode of Back on T-R-A-C-K, we’re diving into social media algorithms. The blessing and the curse of modern marketing. When it works, you reach exactly the right audience.When it doesn’t, you’re left wondering what “doing it right” even means. Because it’s not just about posting. It’s about aligning the channel, audience, timing, and—most importantly—the message. Zachary Walker and Kerry talk about breaking down how to navigate the algorithms and how AI can help you show up in front of the people who matter most.
What this episode covers
On this episode of Back on T-R-A-C-K, we’re diving into social media algorithms. The blessing and the curse of modern marketing. When it works, you reach exactly the right audience.When it doesn’t, you’re left wondering what “doing it right” even means. Because it’s not just about posting. It’s about aligning the channel, audience, timing, and—most importantly—the message. Zachary Walker and Kerry talk about breaking down how to navigate the algorithms and how AI can help you show up in front of the people who matter most.
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Zachary Walker on Social Media. The land of the algorithms.
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