EPISODE · Oct 21, 2021
ゼブラの「シャーボ シリーズ」が届けるCXに注目①
from KARTE CX VOX
発売から40年以上、多くのユーザーに愛されるロングセラー筆記具、ゼブラの「シャーボ シリーズ」が届けるCXに注目します。ボールペンとシャープペンが、1本のペンで使うことができる多機能ペン「シャーボ」。初代シャーボの誕生は1977年。多機能ペンのパイオニアとして、今も進化し続け、去年、発売された新シリーズ「シャーボNu（ﾆｭｰ）」がヒット商品番付に選出されるなど、多くのユーザーの満足＝つまり、支持を得ているプロダクトとなっています。まずは、この「シャーボ」というキャッチーなブランド名が誕生したキッカケについてゼブラ株式会社の鈴木由佳さんに教えて頂きました
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