Zeiss: la forza del posizionamento in un messaggio chiaro

Il listino dell’azienda oftalmica, in vigore dal 7 aprile, parte dalla novità rappresentata dal lancio del portafoglio ClearMind, sviluppato sulla base di importanti studi sulle neuroscienze per contribuire a ridurre il carico cognitivo. Una proposta che va a posizionarsi come top di gamma per monofocali, digital e progressive e che l’ottico può comunicare in maniera semplice ed efficace, in risposta a un’esigenza del portatore moderno

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This episode was published on April 4, 2026.

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