Zero Moment of Truth - Purse Strings

What this episode covers

Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 28 minutes long.

When was this Purse Strings episode published?

This episode was published on November 1, 2011.

What is this episode about?