Zero Moment of Truth

from Purse Strings · host WMR.FM

Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.

Episode metadata supplied by the publisher feed · Published Nov 1, 2011

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Zero Moment of Truth

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