Zeta Leading the AI Agent Push in Marketing

Powering brands to boost customer acquisition, retention and monetization by effectively leveraging consumer data is Zeta Global’s core mission. In this Tech Disruptors podcast episode, Zeta CEO and cofounder of David Steinberg speaks with Bloomberg Intelligence analyst Niraj Patel about the company’s evolution and its key differentiator: being a data- and AI-native platform. He also delves into Zeta’s AI agents, the transformation of marketing communication channels and the company’s ambitious revenue goals for 2028. Steinberg highlights the importance of its proprietary data cloud, which includes 550 million active users and over 1 trillion ingested signals, the multiplier impact of AI agents and the competitive landscape in the marketing industry. Listen in to hear the challenges and opportunities for growth in an AI-driven world.