EPISODE · Jul 4, 2025 · 25 MIN
张华、邵巍:夭折的剧,资本的泪
from 中欧名师大讲坛
近期,动作武侠电影《镖人》因女主角身陷“高考移民”的舆情危机,导致该电影面临该演员戏份重拍或AI换脸的可能,能否如期上映至今前途未卜。其实这在影视圈不是个例。因“违法或失德的污点艺人”而惨遭雪藏或戏份重制的影视作品不在少数,这些剧的命运更折射出资本市场残酷的游戏规则。中欧国际工商学院金融学副教授张华、中欧国际工商学院会计学讲师邵巍以及研究助理汪小舟,以曾经轰动一时的唐德影视的《赢天下》(后改名《巴清传》)为研究案例,从影视行业的会计政策聊起,透过会计报表解读影视行业的商业逻辑和风险。
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张华、邵巍:夭折的剧,资本的泪
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