EPISODE · Jul 2, 2026 · 8 MIN
政府加稅也擋不住？Temu如何征服馬爾地夫的偏鄉市場！
from 創意每天聽
今天想跟大家聊聊一個很有意思的現象。你可能覺得偏遠小島國，又被政府加收費，電商應該很難打入吧？ 確實，一般想像中，物流成本高、市場規模小，加上額外稅費，這些都是電商經營的巨大阻礙。 但這次的案例，中國電商 Temu 卻在馬爾地夫，即使被銀行徵收了 30% 的「Temu 稅」之後，仍然大受歡迎。這點讓我挺詫異的。 這確實出乎意料。一般公司可能一聽到政府要加稅，就會評估市場風險，考慮是否要... 完整 Podcast 內容，請到 https://xiaoko.com 讀取文字版
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政府加稅也擋不住？Temu如何征服馬爾地夫的偏鄉市場！
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