EPISODE · Mar 25, 2022 · 10 MIN
郑雪：悦己经济——Z世代的享乐主义 | Z世代·新消费
from 中欧名师大讲坛
为了自己开心，你曾花过哪些钱？“悦己经济”就是年轻人为了自己的好心情买单，在国外消费心理学中，它有一个非常相似的概念，叫即时享受型消费。对Z世代来说，颜值即正义吗？年轻人更热衷于悦己消费的背后，折射出哪些心理特征？如何建立正确的个人消费观？
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郑雪：悦己经济——Z世代的享乐主义 | Z世代·新消费
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