一只广告,15万人签署器官捐献意向,凭什么? episode artwork

EPISODE · Aug 6, 2019 · 25 MIN

一只广告,15万人签署器官捐献意向,凭什么?

from 创业实战营销陈轩 | 帮你多赚3000万

曝光量达到2.2亿,超过150000多人主动登记器官捐献,同比翻了四番多。而且凭借对器官捐赠现状的改善和对文化禁忌的突破,这支作品还赢得了2019年6月19号戛纳国际创意节的“银狮奖”,在国内更是拿奖拿到手抽筋。

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一只广告,15万人签署器官捐献意向,凭什么?

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