EPISODE · May 12, 2026 · 22 MIN
中国就世界杯转播权陷入僵局，四年一届的赛事有什么商业价值？
国际足联世界杯被普遍认为是全球最大规模的体育赛事。2022年世界杯的收视率甚至达到了50亿人次，其中中国观众占比接近一半。专家从国际商务角度分析转播世界杯所能带来的收益以及目前中国与国际足联版权博弈中的商业逻辑（点击音频，收听完整报道）。
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中国就世界杯转播权陷入僵局，四年一届的赛事有什么商业价值？
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