中秋月饼刮起“简约风”,500元以上礼盒退出市场,“散装月饼”获青睐! episode artwork

EPISODE · Sep 13, 2024 · 4 MIN

中秋月饼刮起“简约风”,500元以上礼盒退出市场,“散装月饼”获青睐!

from 梅有想法

随着中秋佳节的临近,往年热闹非凡的月饼市场却意外地遭遇了一股“寒流”。从商场到社区超市、酒店再到线上销售平台,今年的月饼季显得格外冷清。消费者购买热情减退,厂商和销售商纷纷感叹市场寒意逼人,传统的月饼销售旺季似乎提前进入了“冷静期”。但散装月饼的需求却在增加, 所以这也说明了月饼消费终究回到了他本来的意义。

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中秋月饼刮起“简约风”,500元以上礼盒退出市场,“散装月饼”获青睐!

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