EPISODE · Mar 24, 2025 · 7 MIN
抓不住土豪,中国老板盯上中东工薪
from 虎嗅·商业有味道
小红书博主“安妮在迪拜”做了8年的跨境电商。一开始,她以为自己做的是本地市场;但作为一个非知名品牌的亚马逊卖家,她没办法直接以高价格、高利润卖出产品。复盘当地的人口和市场结构后,她把目标转向了在此工作的“外来白领”。阿联酋的产品偏好和审美与国内有何不同?迪拜的社会习俗会对工作生活产生影响吗?团队里来自五湖四海的“老外”,又给文化沟通带来了怎样的困扰?【时间轴】0:57 中东市场的消费主力不是“土豪”,而是外来白领02:41 阿联酋不爱“可爱风”05:14 习俗差异之外,讨厌加班的“老外”
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抓不住土豪,中国老板盯上中东工薪
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