EPISODE · Aug 26, 2022 · 57 MIN
專家訪談｜企業傳訊如何演繹好ESG故事 (ESG Storytelling)？如何防止流於表面的品牌塑造？【廣東話】
from Unlock ESG（解鎖ESG） · host Matters Academy
企業都希望以ESG提升其價值及形象，不少企業傳訊部的從業者都會以他們敏銳的社會觸覺以及創意將ESG融入品牌行銷方案。企業應該以什麼溝通方式以及媒介向持份者敘述自己各方面的ESG表現？現今的創新科技又如何幫助吸引持份者？ 這次我們邀請到Brandstorm Communications 的兩位聯合創辦人，屈家妍小姐（Marina Watt) 及楊立明先生（Brian Yeung），他們將分享作為公關從業者的自身經驗，如何為企業構想ESG企劃，並分析現今的市場趨勢。
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專家訪談｜企業傳訊如何演繹好ESG故事 (ESG Storytelling)？如何防止流於表面的品牌塑造？【廣東話】
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This episode is 57 minutes long.
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This episode was published on August 26, 2022.
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