字节算是踢到钢板了 episode artwork

EPISODE · Nov 21, 2024 · 9 MIN

字节算是踢到钢板了

from 虎嗅·商业有味道

一路高歌猛进的字节,终于在本地生活赛道踢到了“钢板”。虎嗅获悉,相继重火力渗透到店餐饮、到店综合之后,抖音生活服务继续深入携程、美团的“腹地”,但酒旅业务的推进仍处在缓慢爬坡阶段虽然表面上,酒店行业入驻抖音的积极性在提高,但实际上,流量繁荣与话题出圈不过是面上的热闹:在线旅游领域市场占有率上,携程系市场份额占比超 50%,尤其高端酒店市场份额一骑绝尘;美团占比约在 20% 左右,市场主要集中于中小酒店;而抖音占比则在个位数。本期,我们一同聊聊抖音生活服务与美团携程是如何争夺市场的。【时间轴】02:34 抖音“啃不动”酒店?06:00 抖音与美团攻守转换本周末,虎嗅将举办F&M节创新节,届时将会有有科技圈最有文艺调性的线下大Party,商业大佬与后浪最接近的年度碰撞和没有废话的演讲,就在北京751D·PARK,我们不见不散!11月23日「AI:边界与落地」数位科技公司大佬,一场关于AI的大胆前瞻,10位AI初创公司创始人,下一代独角兽提前看!11月24日「商业的逻辑,变了」宝藏创业者分享独家搞钱心得!更有「未来玩家.00版」看斜杠Z世代切磋思想!

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字节算是踢到钢板了

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This episode is 9 minutes long.

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This episode was published on November 21, 2024.

What is this episode about?

一路高歌猛进的字节,终于在本地生活赛道踢到了“钢板”。虎嗅获悉,相继重火力渗透到店餐饮、到店综合之后,抖音生活服务继续深入携程、美团的“腹地”,但酒旅业务的推进仍处在缓慢爬坡阶段虽然表面上,酒店行业入驻抖音的积极性在提高,但实际上,流量繁荣与话题出圈不过是面上的热闹:在线旅游领域市场占有率上,携程系市场份额占比超 50%,尤其高端酒店市场份额一骑绝尘;美团占比约在 20%...

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