Zika and the News: A Discussion on Earning Free Media

Zika. HIV. A potential cure for baldness (especially appealing to one of our hosts).These medical alerts and updates are all over the news, so how can you position yourself as a local expert to drive awareness to your practice when the news needs a quote or sound bite?In this episode, we share case studies about recent news items and how medical practices just like yours used them as a springboard for earning free media and propelling their marketing strategy forward. We also share a immediate strategies for approaching journalists and the number one thing to consider before making your pitch to media.