ZP Unplugged: Corporate Influencing mit Haltung, Herz & H...

What this episode covers

In dieser Folge sprechen wir mit Lisa Segmüller (HR, Employer Branding & Development) über Corporate Influencing – mehr als nur ein Social-Media-Trend. Lisa gibt tiefe Einblicke in ihre persönliche Entwicklung, die Vereinbarkeit von Familie und Beruf, und wie sie gemeinsam mit ihrem Team bei Kerkhoff Group ein echtes Corporate-Influencer-Programm ohne großes Budget aufgebaut hat.📌 Themen dieser Episode:Was Corporate Influencing wirklich bedeutet – und was nichtWie Mitarbeitende zu glaubwürdigen Markenbotschaftern werdenWarum Authentizität und Freiwilligkeit zentral sindCorporate Influencing und Vereinbarkeit: ein ehrlicher BlickTipps für Einsteiger:innen und Mutmacher für SichtbarkeitLessons Learned: Von der goldenen LinkedIn-Stunde bis zum ShitstormWie sich Unternehmenskultur durch Sichtbarkeit verändern kann💡 Lisas Botschaft: "Menschen lieben Geschichten von Menschen – erzählt Eure eigene."Kontakt:Lisa Seegmüller - https://www.linkedin.com/in/lisa-seegm%C3%BCller-430909219/Vanessa Baum - https://www.linkedin.com/in/vanessa-baum/Zukunft Personal - https://www.zukunft-personal.com/de/

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Frequently Asked Questions

How long is this episode of ZP unplugged?

This episode is 41 minutes long.

When was this ZP unplugged episode published?

This episode was published on July 23, 2025.

What is this episode about?

In dieser Folge sprechen wir mit Lisa Segmüller (HR, Employer Branding & Development) über Corporate Influencing – mehr als nur ein Social-Media-Trend. Lisa gibt tiefe Einblicke in ihre persönliche Entwicklung, die Vereinbarkeit von Familie und...

Can I download this ZP unplugged episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.