Zuck’s Positive Future | New Luxury: The “Movement” Class | Labor Day Spend Sentiment

Zuckerberg says "we can build a positive future," BCCGate gets a new update, Neuro Gum hits nine figures and goes Costco nationwide, and Realgood Foods lands at a $1.2B valuation. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOliver Manilow — Co-Founder, SideShiftWe dig into the UGC creator marketplace that went from $0 to $5M+ ARR in roughly nine months after a near-death pivot — six straight months of 100% month-over-month growth, over 1M creators and 3,000+ brands with $100M+ paid out, a customer who spent $87,971 for 118M views at a $0.74 CPM, building creator trust when a brand ghosts the platform, and where "canvas UGC" fits in the ad-budget reallocation away from agency ads.Jacob Sappington — Partner & Director of Strategy, Homestead StudioWe dig into growing a Klaviyo-focused retention agency's email team from 2 people to 50 — the cold Twitter DM to Zach Stuck that turned a consulting pitch into employee number one, Klaviyo's 2025 Americas Agency Partner of the Year, the Verndale acquisition and what actually changes the day after, the HexClad direct-mail push that made ~$1.4M, and why he tells brands the biggest Black Friday email mistake is targeting segments that are too narrow.ALSO ON THE SHOW- SMACKIN launches cashews- The new "movement class" of luxury- Target x Hollister: $16M, 71% new customers- McDonald's China's takeaway backpack- Shopify's AI autocomplete beats Amazon search- A $450K private island in Maine--------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Outersignal - https://www.outersignal.com/Proppel - https://www.weareproppel.com/ecommcowboyTie - https://meettie.com/cowboyTrendTrack - https://www.trendtrack.io/Sathi - www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693