All Episodes
10PlusBrand — 193 episodes
Sparking Joy: Human Brand Experience in the Age of Digital Fatigue_Joanne Z. Tan_Season 2, Episode 93
A Personal Story: Less Data Can Lead to Better Quality of Life, in the Data-driven Era_SoS: Sip of Solace_Joanne Z. Tan_Season 2, Episode 92
User Data "Land Grab": Paying Fake Diamond at Real Diamond's Price, While Sacrificing Trust_Podcast by Joanne Z. Tan_Season 2, Episode 91
AI Slop’s Unintentional Winner: Brand Equity Built on Trust and Authenticity_Joanne Z. Tan_Season 2, Episode 90
AI Avatars, AI Personalities, AI Agents, Digital Influencers - How to Prevent Brand Damage from the Risks of Deepfake_Joanne Z. Tan_Season 2, Episode 89
Competitive Moat in the AI Native Age: Trust, Identity & Customer Experience_Joanne Z. Tan_Season 2, Episode 88
In-house AI Brand Agents or AI Consumer Agents (like ChatGPT)? - Win Brand Visibility in AI Search_Joanne Z. Tan_Season 2, Episode 87
AI Native Leadership: Proactive Leaders Design for Human Experience. Reactive Ones Extract From It_Joanne Z. Tan_Season 2, Episode 86
Alysa Liu's Pursuit of Self Fulfillment Won Her the 2026 Olympic Gold Medal "My Way"_Joanne Z. Tan_Season 2, Episode 85
What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84
AI Native: What's Ahead of Agentic AI for Enterprises_Joanne Z. Tan_AIXD.world (website to be launched soon)_Season 2, Episode 83
Is Your Life a Roundtrip or One Way?_ a short poem by Joanne Z. Tan_Season 2, Episode 82
What is a Brand Story? Why storytelling of a hero’s journey is key to building a storybrand_Joanne Z. Tan_Episode 81, Season 2
What's Brand Design? Why is it both "offense" and "defense" in the AI Age? (Pt 2 of 2)_Joanne Z. Tan_Episode 80, Season 2
What is Brand Identity? What makes it stand out and remembered? _ Pt 1 of 2_Joanne Z. Tan_Episode 79, Season 2
World Series Game 7's Defining Moment Creates a Hero: Yoshinobu Yamamoto_Joanne Z. Tan_Episode 78, Season 2
How can brand personality humanize products and services in the AI Age?_Joanne Z. Tan_Episode 77, Season 2
What is Love? _ A short poem by Joanne Z. Tan_Episode 76, Season 2
Warnings From Charlie Kirk’s Assassination and the Cultural Revolution_Joanne Tan Shares a Family Tragedy_Season 2, Episode 75
How to Build Brand Authenticity in the Age of AI_(full article)_Joanne Z. Tan_Season 2, Episode 74
How to be your authentic brand in the AI Age?_"SoS - Sip of Solace": 1-minute Tips from Joanne Z. Tan_Season 2, Episode 73
When, How, and Why We Need to Celebrate, in Big and Small Ways_(full article)_Joanne Z. Tan_Season 2, Episode 72
Celebrate Here and Now!_"SoS" - Sip of Solace: 1-minute thought leadership tips from Joanne Z. Tan_Season 2, Episode 71
Buckle Your Seatbelt (with a brand audit)!_Joanne Z. Tan_Episode 70, Season 2
Why even a genius got the naming wrong?_Joanne Z. Tan_Season 2, Episode 69
How do you know what's important? (hint: DEATH!)_ "(SoS) - Sip of Solace: Joanne Z. Tan's 1-min Thought Leadership Coaching Tips"_Season 2, Episode 68
Aging is a Blessing! Reinvent yourself! "(SoS) - Sip of Solace": 1-minute tip_Joanne Z. Tan_Season 2, Episode 67
Thought Leaders Coaching Tips to Grow Thought Leadership in the AGI Age_(entire 3 pts)_Joanne Z. Tan_Season 2, Episode 66
"(SoS) - Sip of Solace": Joanne Z. Tan's 1-minute Thought Leadership Coaching Tips_Emotional Self Regulation_Season 2, Episode 65
Why Thought Leadership Coaching can help leaders survive & thrive in AI age?_(pt 3 of 3)_Joanne Z. Tan_Season 2, Episode 64
What does it take to be a thought leader? - (Pt. 2 of 3): 5 Ways to Build Thought Leadership_Joanne Z. Tan_Season 2, Episode 63
CEOs &Leaders: Start Thought Leadership Building, or Risk Being Replaced by AGI_(Pt 1 of 3): 5 Ways to Build Thought Leadership_Joanne Z. Tan_Season 2, Episode 62
Jensen Huang on AI, synthetic data, & his American Dream (Pt 3 of 3)_Summary & Comments by Joanne Z. Tan_Season 2, Episode 61
Will AI Take Away Human Jobs? - Jensen Huang's Talk (Pt 2 of 3) Summary by Joanne Z. Tan, Thought Leadership Coach_Season 2, Episode 60
Jensen Huang's Talk: His Big Bet 30 Years Ago_(Part 1 of 3)_Summary by Joanne Z. Tan, Thought Leadership Coach_Season 2, Episode 59
My adventure of 3 days of wilderness backpacking in Yosemite _Joanne Z. Tan_Season 2, Episode 58
5 Brand Position Steps to Build Your business or Personal Brand_Joanne Z. Tan_Season 2, Episode 57
Brand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. Tan
AI in LinkedIn - How to stand out? _ Joanne Z. Tan_Episode 55, Season 2
Interview of Fiona Ma, California Treasurer, Candidate for Lieutenant Governor_Joanne Tan_Episode 54, Season 2
Hyper Personalized Messages by AI Can Result in Loss of Consumer Trust & Company Profit_Episode 53, Season 2
Financial Crisis, Crypto, Regulations, AI, Danger of Synthetic Data, Future Economy_Interviews of Notables and Influencers_Tammy Roust_by Joanne Z. Tan_Episode 52, Season 2
Want to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2
How to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2
Emilia Perez and the Oscar 2025_Joanne Z. Tan_Episode 49, Season 2
2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode 48, Season 2
To Answer "What is a Personal Brand", Get in Touch with Yourself Is the First Step_Joanne Z. Tan_Season 2, Episode 47
Synthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46
Why Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45
Beyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44
How to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43
How Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42
How to Reinvent Yourself and Your Company in the AI World, for Leaders_Episode 41, Season 2
Personal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40
The Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39
AI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38
A Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37
Why is LinkedIn Personal Branding & Optimization Important in AI Age? _ Season 2, Episode 36
Customer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne Tan
Break Through Barriers in Our Own Minds - a true story_Season 2, Episode 34
High Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33
Part 3 of 3-pt Interview of Tani: SCOTUS Ethics Rules,Term Limits, Rank Choice Voting, Democracy_Episode 32, Season 2
Part 2 of 3: The Golden State is Losing its Shine - What Are the Problems with California Economy?_Episode 31, Season 2
Part 1 of 3: Only in America: The personal journey of former Chief Justice of CA Supreme Court; How to be a critical thinker?_Interview by Joanne Tan_Episode 30, Season 2
Save US Democracy: Voters have more choices than two-party candidates with Rank Choice Voting - Excerpt from Interview of Former Chief Justice of CA Supreme Court _ Episode 29, Season 2
US Supreme Court Justices Term Limits and Ethics Rules: Interview Excerpt of Former Chief Justice of CA Supreme Court_by Joanne Tan_Episode 28, Season 2
The Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye, by Joanne Z. Tan_Episode 27, Season 2
One Billion Tax Dollars for Housing California's Homeless are Missing, said PPIC President in an Interview - Episode 26, Season Two
The Impact from the Upcoming Ruling by US Supreme Court on Absolute Immunity or Limited Immunity for PROTUS_Interview Excerpt of Former CA Supreme Court Chief Justice_Episode 25, Season 2
What jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2
Where is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. Tan
Steve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2
A message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2
Brand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2
Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2
Natural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2
Brand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2
"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2
What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2
Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
Oscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13
Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2
Death-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2
Alexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2
Super Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus Brand
Rebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus Brand
Taylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus Brand
A list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus Brand
Seven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. Tan
How to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. Tan
Choosing Joy is an Intentional Act_A Poem_Episode 3, Season 2_Joanne Z. Tan_10 Plus Brand
Develop Generative AI Tools - What Business Leaders Need to Do, NOW (Pt.2 of 4) _ Episode 2, Season 2 _ Joanne Z. Tan
AI Decision-making Checklist for Leaders: Do I Need AI? Why? (Pt. 1 of 4) - Episode 1, Season 2, Joanne Z. Tan
Episode 100: World War III by Proxy_Joanne. Z. Tan
Episode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. Tan
Episode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. Tan
Episode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. Tan
Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand
Episode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. Tan
Episode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. Tan
Episode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan
Episode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. Tan
Episode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. Tan
Episode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. Tan
Episode 89: Our own identity, our individual freedom are what America made of_Joanne Z. Tan
Episode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. Tan
Episode 87: Brand Building, Organizational Culture, Brand Loyalty
Episode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?
Episode 85: How Political Correctness & Self Censorship Erodes Freedom & Democracy_30 Seconds of Anything_Joanne Z. Tan
Episode 84: Ukraine War & World War III? Mass Shootings & Democracy_Interview of Notables & Influencers
Episode 83: Unique Value Proposition, Brand Positioning on LinkedIn
Episode 82: Rebrand, Brand Build, Brand Equity, Brand Management: Why & How, ROI - by 10 Plus Brand, Inc.
Episode 81: Best three Super Bowl Ads, 2023_rated by 10 Plus Brand
Episode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”
Episode 79: What is the ”Secret Sauce” for 10 Plus Brand to Win 36 Awards in 2023?
Episode 78: TikTok’s Censoring Americans, and what you can do about it_30 Seconds of Anything_Joanne Z. Tan_10 Plus Brand
Episode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.com
Episode 76: Silicon Valley’s AI frenzy with Open AI, ChatGPT, DALL-E, ... and the future of writers, artists, marketing & human creativity
Episode 75: Elon Musk is ruining his own brand! - 30” of Anything_Joanne Z. Tan
Episode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrand
Episode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand
Episode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. Tan
Episode 71: Eat Chocolate AND Lose Weight_3 Secrets_by_Joanne Z. Tan_10 Plus Brand
Episode 70: Rating 6 famous American women
Episode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Brand, and Marketing Strategies_by Joanne Z. Tan
Episode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Episode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. Tan
Episode 66: Together and Apart_a poem by Joanne Z. Tan
Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Episode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrand
Episode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir
Episode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne Tan
Episode 61: Is A Life Complete Without Another?_A Poem by Joanne Tan
Episode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP
Episode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Episode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.
Episode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other Perjurers
Episode 56: How to do more with less in brand marketing during inflation
Episode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing
Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand
Episode 53: 7 tips for making a brand video, by 10PlusBrand.com
Episode 52: Ukraine War and Americans’ Responsibilities
Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers
Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?
Episode 49: Super Bowl 2022 Best 3 TV Commercials
Episode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers
Episode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & Influencers
Episode 46: New Year Resolution_30 Seconds of Anything
Episode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & Influencers
Episode 44: How to Rebrand - What did Facebook & Tiffany Do Wrong
Episode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.
Episode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021
Episode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and Influencers
Episode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and Influencers
Episode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & Influencers
Episode 38: America‘s rebranding 20 years after 9/11_30 Seconds of Anything
Episode 37: Laboring on Labor Day - Get away from the internet, be your own brand!_30 Seconds of Anything
Episode 36: Why I Came to America 39 Years Ago - Be Your Own Brand, Pt. 2 of 3_30 Seconds of Anything
Episode 35: Jeopardy‘s ”Double” Jeopardy_30 Seconds of Anything
Episode 34: Nothing is ever too big to fail_Be your own brand, part 1 of 3_30 Seconds of Anything
Episode 33: More than 11 Olympic medals - how Allyson Felix became her own brand
Episode 32: It‘s a Small World_30 Seconds of Anything
Episode 31: Great Job Biles & Athleta!_30 Seconds of Anything
Episode 30: Antivax, Economy, Democracy - Warning signs!_30 Seconds of Anything
Episode 29: Character Counts_30 Seconds of Anything
Episode 28: What mindset is needed for winning Gold?_30 Seconds of Anything
Episode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire
Episode 26: Can the social media “likes”, ”shares”, ”comments” increase a post‘s Google ranking? How is herd mentality related to popularity?
Episode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?
Episode 24: Crypto, Bitcoin, Elon Musk, Inflation, China & the US, Women...Tim Draper Interviewed by Joanne Z. Tan of 10 Plus Brand
Episode 23: Tim Draper, Elon Musk, Crypto - Why Joanne Z. Tan Will Interview Tim Draper, & Sample Questions
Episode 22: In today‘s competition fueled by technology, what makes a leading brand?
Episode 21: Leverage the Universe - the Extreme Micro of Brand Building (Pt. 2)
Episode 20: Joanne Z. Tan Interviews Julie Castro Abrams on Diversity, Women‘s Leadership, Bias, Women & Family_Interviews of Notables and Influencers
Episode 19: Leverage the Universe - the Ultimate Macro of Branding (Pt. 1 of 2)
Episode 18: LinkedIn behaviors - what‘re the good and bad LinkedIn Etiquette?
Episode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencers
Episode 16: 10 Tips for Couples and the Lonely Hearts for Building A Loving Relationship - A Valentine Gift from 10 Plus Brand
Episode 15: Super Bowl 2021 Best Three TV Ads
Episode 14: The Two Party System, What was Behind the Capitol Insurrection, How to Defeat the 7-headed Monster (part 2)
Episode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and Influencers
Episode 12: What caused the Insurrection - the Seven Headed Monster, Part 1, the Problems. By Joanne Z. Tan, 10PlusBrand.com
Episode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and Influencers
Episode 10: 5 Ways to be Our Own Better Angels - How to Talk Politics at Thanksgiving Without Hurting any Family Relationships
Episode 9: Brand, Culture, and Synergy - How Much Remote Working is Too Much?
Episode 8: In the digital age, ANYONE can be an ”influencer”, but what you need to do to be a real one?
Episode 7: LinkedIn Professional Branding and AI-enabled Digital Marketing
Episode 6: How to Connect Online to Get More Clients, Sales, & Opportunities
Episode 5: ”Business as usual” in the New Normal - how to stay calm and be helpful
Episode 4: Best 3 Super Bowl Ads 2020 - by Joanne Z. Tan,10PlusBrand.com
Episode 3: Short & Sweet Tips for Business Branding from Joanne Z. Tan_#1_Trust and Confidence
Episode 2: Your Brand‘s Best Friends can be Your Competitors and Collaborators
Episode 1: Brand Stories Are 60,000 Times More Powerful When Told with High Quality Videos