PODCAST · sports
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by Sarah Koons, entrepreneur and
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Episodes
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27: 3 Ways to Increase Website Sales with SVGs
Scalable Vector Graphics, otherwise known as SVGs are at the cutting-edge of some of the most technologically advanced and engaging websites in the world. But, that doesn’t mean they are out of reach for your brand. Leverage SVGs to stand apart from your competition and create record online...
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26: How to get past Website Analysis Paralysis
Are you never satisfied with the website you have, yet feel completely overwhelmed, not to mention technologically inadequate, to implement all the technology on your site that you would like? If so, this episode is for you. Sarah walks you step-by-step through seven recommendations on how to...
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25: Use haptic technology to connect the physical with the digital
Have you ever fist-bumped a friend as you walked into a room or high-fived a teammate for a job well done? If so, you’ve experienced haptic communication. In this episode, we explore how smartphone designs can be used to bring a third sense- touch- to website visitors and the potential impact…
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24: 5 things you should do when your marketing plan isn’t performing
Some marketing strategies go off without a hitch and bring in more sales than they cost. Others not so much. What do you do when your marketing plan isn’t generating business like it should? Listen in for some actionable tips. The post 24: 5 things you should do when your marketing plan isn’t...
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23: Is SnapChat right for your business? Find out in 3 simple steps.
With all the social media apps out there today it can be overwhelming and frustrating determining the value of each for your business. Is SnapChat worth your time? Find out using the 3 simple steps included in today’s episode. The post 23: Is SnapChat right for your business? Find out in 3 simple...
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22: What is “People Analytics”?
What people analytics reports to marketers and business owners is how the people interacting with you business act off screen. This can be useful for everything from recruiting new hires to improving your website design. With people analytics you can begin to build out predictive analytics for…
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21: The drill bit or the hole
It’s a little bit scary to make definitive claims like “your business will increase by $3,000/mo. with this product.” But wouldn’t it be weird if you hired a plumper to fix your bathroom and they ended up being wishy-washy on their ability to do so? It wouldn’t be very convincing and certainly...
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20: Broadcast Marketing ROI
ROI used to be vague. Some traditional formats like print advertisements still are to an extent. But online marketing… That’s a whole different beast. Are you marketing your business online? If so there’s no reason you can’t track your ROI for each and every moment of effort, time and money you…
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19: When the Internet Fails
Wouldn’t it be nice if the sun always shone, no one every had any troubles and we always had access to internet? Only in a perfect modern world would this be a possibility. Alas, none of these are 100% truths that exist at all times. It kinda make you wonder… Why are applications built with the...
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18: Data-Driven Strategies
Are you overwhelmed with all the data in your Google Analytics account? Is page views the only stat you look at? You could be sitting on a gold mine of information that has the ability to have very real and immediate impact on your business. Take a listen to this week’s short, but oh so valuable...
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17: Residual
Does your business have you in either feast or famine mode? Take a listen to this week’s episode to hear my personal experience with this and how residual income can revolutionize the financial health of your business. The post 17: Residual appeared first on Sarah Koons Marketing.
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16: Website Copy
Copywriting is a hot topic and for good reason. The right copy can make or break a sale. In this episode I will be reviewing how to maximize the ancient tradition of written word to connect with your audience online. The post 16: Website Copy appeared first on Sarah Koons Marketing.
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15: Rainbow Wheel of Death
In today’s fast paced world of same-day shipping and lightning fast internet, instant gratification isn’t just a convenience- it’s an expectation. In fact about 50% of all people expect your website to load in two seconds or less. If it takes longer than three seconds, 40% will abandon your web...
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14: Customer Loyalty
I don’t know about you, but I wouldn’t be successful without my clients. Customers are the backbone of any business, and the basis for growth and success. The acquisition costs of a new customer can be high and time consuming, which is why it’s so important for online business owners to…
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13: 5 Warning Signs Your Website Redesign isn’t Going to End Well
Embarking on a website redesign is an exciting time! This episode helps you dodge some common pitfalls between you and your web development firm that cause web projects to go terribly wrong. If there is a website project in your future be sure to listen in so that you don’t get ripped off, take…
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12: Information Architecture
In this episode, Sarah explains how streamlining your data improves usability and reduces feelings of overwhelm for your website visitors. Organize your data so that it’s easy to search, consolidate your information hierarchy and make your website more user-friendly for you and your clients. If...
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11: Megan McAvoy on Authenticity in Social Media
Listen in as Megan and I discuss the importance of authenticity in social media interactions and how you can apply these techniques to improve your social media interactions. Megan McAvoy, President of Megan McAvoy Coaching, LLC, inspires and impacts successful women in business to achieve…
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10: Action – Part 9 of 9
Imperfect action is still action. While it’s easy to become overwhelmed, or worse, comfortable with our existing marketing strategies, it is our privilege as online business owners to work towards better experiences for our customers and to enjoy the business growth and satisfaction of providing...
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09: Digital Experience – Part 8 of 9
The digital experience, which is predominantly centered around your website design and function, is arguably THE most important element of an online business’ sales strategy. In this episode you will learn a minimum of 5 ways to improve the digital experience you are currently providing online…
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08: Make Money with Webinars – Part 7 of 9
If only there were a way to combine the trust-building power of public speaking with the ease of the internet! Oh wait, that’s exactly what webinars do. Chances are you’ve heard a webinar or two, and maybe even hosted one yourself. In this episode, Sarah explains how your online businesses can…
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07: Facebook for Brand Authority – Part 6 of 9
Over the years, Facebook has grown in it’s demographics and purpose. What started out as a community of college kids, has evolved into a resource business owners once could only dream of. At time, I wasn’t sure what role Facebook would play in marketplace, but there are great opportunities on…
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06: Email Opt-Ins and Freebies – Part 5 of 9
Before the popularity of social media and the rise of Facebook group microcosms, email was king. This episode reminds you that email still plays a very important role in successful online businesses and includes actionable ways you can leverage email to maximize your marketing budget. Join us for...
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05: The Power of Consistency- Part 4 of 9
You don’t have to look hard or far to witness the power of consistency. Parents know children thrive on consistency and guess what… we never grow out of it! When we know what to expect, and that bar is set high, we keep coming back for more. Every online business can benefit from the reminders…
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ABOUT THIS SHOW
????????????????????????????????????????????????????????????????????????????????????????????????????????????
HOSTED BY
Sarah Koons, entrepreneur and
CATEGORIES
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?????? ?????? currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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?????? ?????? has 23 episodes. Check the episode list to see recent publication dates and frequency.
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?????? ?????? is created and hosted by Sarah Koons, entrepreneur and .
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