PODCAST · business
AdTech Unwrapped
by Aditude
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.
Episodes
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Progress Over Perfection with Jeremy Gan (Fandom)
Jared Siegel sits down with Jeremy Gan, VP of Programmatic Revenue and Partnerships at Fandom, to talk about how one of the web's largest community-driven publishers is putting AI to work without letting it touch the content. Jeremy explains how his team automated the tedious job of mapping open...
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Audio’s Identity Crisis (and How to Fix It) with Mark Levin (Consumable)
Mark Levin, Founder and CEO of Consumable, joins Jared to unpack how a patented audio format turned mobile apps into a measurable, high-performing audio channel. From inserting audio ads into gaming and news apps to building audience identity without cookies, Mark shares how Consumable scaled to...
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The Case for Owning Your Ad Tech Stack with Peter Dennis (Barstool Sports)
Peter Dennis, Director of Product Growth and Monetization at Barstool Sports, joins Jared to pull back the curtain on how one of the most diversified publishers in the game thinks about data, demand, and doing more with what you already have. From building an AI-ready data infrastructure across...
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Rethinking the Publisher Playbook with Matt Schulte (Brit + Co)
Matt Schulte, President and CEO of Brit + Co, makes the case that AI is the first technology shift that actually favors publishers — but only if they stop doing what got them here. He breaks down why Brit + Co walked away from the how-to content that built the brand, why chasing SEO traffic in an...
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The Identity Layer with John Rosendahl (Optable)
John Rosendahl, Director of Product Management at Optable, makes a provocative case that the publisher versus advertiser framing is a distraction — the real problem is an industry built around value capture rather than value creation, and first-party data is how publishers get off that treadmill....
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Advertising at the Speed of Sport with Kerri Mattioli (TSN)
Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think real-time ad serving tied to goal-scoring moments, represent one of the...
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Split It, Scale It: Smarter Inventory Strategy with Nino Stylianou (Mumsnet)
Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into brand safety tiers to building AI-powered content moderation pipelines, Nino...
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Games, Lifetime Value, and the Long-Term Monetization Strategy with Neal Sinno (Arkadium)
Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value markets — can dramatically increase profitability in your top geos. Neal makes…
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Context Matters: Measuring Ad Success in Gaming Platforms with Eddie Lee (Blitz)
Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.
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Supporting Local Journalism Through Better Monetization with Tobias Bennett (Local Media Consortium)
Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping…
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Testing, Optimization, and Staying Agile with Andrea Marrigan (LoveToKnow Media)
Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how...
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How Brainly Turned AI Disruption Into Revenue Growth with Langdon Miller (Brainly)
Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift...
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Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective)
Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your...
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Building Value-Driven Ad Revenue with Ashley Jones (Redfin)
Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.
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Community First, Ads Second with Yuriy Yarovoy (Medal)
Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.
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ABOUT THIS SHOW
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.
HOSTED BY
Aditude
CATEGORIES
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Frequently Asked Questions
How many episodes does AdTech Unwrapped have?
AdTech Unwrapped currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is AdTech Unwrapped about?
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help...
How often does AdTech Unwrapped release new episodes?
AdTech Unwrapped has 16 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to AdTech Unwrapped?
You can listen to AdTech Unwrapped on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts AdTech Unwrapped?
AdTech Unwrapped is created and hosted by Aditude.
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