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All Episodes

Advertising Specialty Institute — 512 episodes

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Title
1

Branding Together: Opportunities (and Limitations) of AI in Print & Promo

2

Promo Insiders: Playing the Long Game with Counselor’s 2026 Supplier Salesperson of the Year

3

Promo Insiders: Winning Advice from Matt Kirsh, Counselor Distributor Salesperson of the Year

4

Promo Insiders: What ASI’s 2026 Ad Impressions Study Revealed About the International Market

5

Build the Look, Not Just the Logo: How To Use Heat Printing for Promo Success

6

Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal

7

Promo Insiders: How To Build a Brand with Lisa Hu of Lux & Nyx

8

Branding Together: How Creative Merch & Sales Strategies Shape Future of Print & Promo

9

Convergence Corner: Dave Sarro on Strategy Changes & Modernization

10

Promo Insiders: Key Findings from ASI’s 2026 Canadian Ad Impressions Study

11

Promo Insiders: What’s Next At Fully Promoted

12

Promo Insiders: Staying Resilient Amid Economic and Political Uncertainty

13

Promo Insiders: How to Build a Best Place to Work

14

Convergence Corner: Thea Rodrigue and RED Swag Turned a Meeting Into an Opportunity for Fun

15

Promo Insiders: Navigating Industry Shifts

16

Branding Together: How Small Sustainability Changes Can Have a Big Impact

17

Convergence Corner: Jill Spencer on Closing the Gaps for Customers

18

ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future

19

Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study

20

Diving Into the ASI/PPAI Carbon Impact Study & What Comes Next

21

Convergence Corner: How Brandon Lutz & The Foundry Use Print & Promo for Beverage Industry Customers

22

Promo Insiders: Our Favorite Trends, Ideas and Moments from ASI Show Fort Worth 2026

23

Promo Insiders: Trends & Opportunities in the Wide World of Print

24

Branding Together: Retail Brand-Building Secrets From the Creator of Atomicchild

25

Promo Insiders: Here Comes the Sun

26

Promo Insiders: Building Retail Brand Relationships with Compass Industries

27

Branding Together: Using Promo Products to Support Literacy Programs

28

Promo Insiders: Expert Tips on Selling Sustainable Branded Merch

29

Promo Insiders: Why the Best Businesses Thrive on Connection

30

Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite

31

Convergence Corner: John Vo & WHOOPLA's Creative Kitting Solutions

32

Promo Insiders: What’s the Latest With Tariffs?

33

Promo Insiders: Obsess Over Creating a Better Customer Experience

34

Branding Together: The Importance of Transparent Supply Chains, Featuring Atlantis Headwear

35

Promo Insiders: Lance Stier of NC Custom on Innovations & Trends in Food Gifts

36

Convergence Corner: Gerardo Alvarado Talks Eco-Conscious Customers & Creative Solutions

37

Promo Insiders: Recapping ASI Show Orlando

38

Branding Together: Unveiling Our Special Merch Project, With Stanley/Stella

39

Promo Insiders: 7 Bold Predictions for 2026

40

Convergence Corner: Kate Vanmarum Explains How A Delicious Food Promo Can Start with Packaging

41

Promo Insiders: Build a Competitive Advantage with AI

42

Justin Washburn on Creating Repeat Business in Print & Promo

43

Promo Insiders: The Impact of Counselor’s 2025 Product of the Year

44

Promo Insiders: Avoid Greenwashing and Grow Sales With Data-Driven Sustainability Practices

45

Promo Insiders: How to Build an Authentic Brand with Atlanta Hawks CMO Melissa Proctor

46

Branding Together: Previewing the 2026 Sustainable Merch Summit

47

International Trade Negotiations, Supply Chain Destruction and the Legality of Trump's Tariffs

48

Branding Together: Unboxing the Power of Custom Packaging

49

Promo Insiders: Lessons From Starbucks, Taylor Swift & Other Viral Merch Moments

50

Convergence Corner: Harnessing Creativity & Finding Repeat Customers with Jeff Grippando

51

Promo Insiders: The Next 5 Years of Tech from the ASI Power Summit

52

Branding Together: Reflections on M&A Activity With Rusty Pepper

53

Promo Insiders: Reflections from PRINTING United Expo 2025

54

Promo Insiders: AI, Tariffs and Highlights from the ASI Power Summit

55

Convergence Corner: Premier Press's Laura Mazy & Geoff Brown Talk Kitting Creativity & USPS Woes

56

Promo Insiders: Seasonal Sweets & Q4 Sales Tips

57

Jeremy Picker Shares His Secrets to Creative Merch Design

58

Promo Insiders: Economist Mary Kelly on Tariffs and Geopolitical Concerns

59

Convergence Corner: Online Stores & Managing Inventory with Jennifer Lowry

60

Branding Together: The Latest Trends in Print & Promo

61

ASI Power Summit Keynote Preview: Tim Andrews & Sophia the Robot

62

‘Supply Chains Run the World’ & Other Expert Insights From Simon Croom

63

Branding Together: Cutter & Buck’s Joel Freet Shares Journey From Intern to CEO

64

Convergence Corner: Fostering Growth Through Print & Promo with Dean Manzetti

65

Premium Apparel With a Purpose: How BELLA+CANVAS Combines Sustainability & Style

66

Promo Insiders: Inside BDA’s Acquisition of Harper + Scott

67

Promo Insiders: Find the (Real) Decision-Maker

68

Promo Insiders: PromoKitchen & the Importance of Mentorship

69

Convergence Corner: Thinking Outside the Box (and the Bathroom) for Toiletries Campaigns with Dan Lunoe & Matthew Whitely

70

Tim Andrews & Dave Leskusky Dish on Why PRINTING United Expo Is the Place To Be for Promo

71

Promo Insiders: The Most Intriguing Findings from the Counselor 2025 State of the Industry Report

72

Hit Promo & iClick CEOs Share Story Behind New Partnership

73

Branding Together: How Print on Demand Is Reshaping the Industry

74

How To Master Direct-to-Film Decoration: Benefits, Best Practices & More

75

Convergence Corner: Cohesion Through Color & High Perceived Value with David Grossman

76

Promo Insiders: Recapping the Best of ASI Show Chicago

77

Counselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo

78

Promo Insiders: Counselor’s 2025 International Person of the Year Shares Brand-Building Tips

79

Promo Insiders: Talking Leadership, Family & Promo With Counselor’s 2025 Person of the Year

80

Announcing the Launch of the ASI Learning Network

81

Branding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner

82

Convergence Corner: Lessons In Growth from Brewery Branding Co.

83

Promo Insiders: How Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales in 2025

84

Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves

85

Why Your Clients Will Love the Washed Collection by BELLA+CANVAS

86

Branding Together: Reinventing a Legacy Print & Promo Business

87

Promo Insiders: Hot Ideas for Summer Promo Sales

88

Promo Insiders: Top Insights From the First-Ever Study of South Africa’s Merch Market

89

Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big Name Customers

90

Promo Insiders: Supply Chain Leaders Talk 2025 Inventory Outlook For Merch Industry

91

Convergence Corner: Eric Brooks Talks Providing Print & Promo For An International Retailer

92

Promo Insiders: A Pillow That Used to be an Umbrella? Kathy Cheng Shares Upcycling Success Stories

93

Convergence Corner: How My Tribe Print & Promo Tells a Story With Its Work

94

Branding Together: Tips to Help Print & Promo Businesses Blossom

95

Promo Insiders: ASI Media’s Distributor Up-and-Comer of the Year on Growing Sales by Over 300%

96

Get To Know the Heavyweight Collection by BELLA+CANVAS

97

Promo Insiders: The Latest on Tariffs and ASI’s Exclusive Research Data

98

Harnessing the Power of Heat Printing On Demand

99

Promo Insiders: Talking Tariff Impacts & Adaption Strategies With Randy Carr

100

Promo Insiders: 4 Top Relationship-Building Tips with ASI Media's Supplier Salesperson of the Year

101

Promo Insiders: Sales Growth Tips From ASI Media’s 2025 Distributor Salesperson of the Year

102

Beyond Bluewashing: How To Build a Socially Conscious Promo Business

103

Branding Together: The State of Sustainability in Print & Promo

104

Promo Insiders: What a Distributor and a Supplier Learned from Their Rebrands

105

Convergence Corner: Hitex Marketing Group Is Harnessing Creativity for Packaging and Promo

106

Promo Insiders: Our Favorite Moments from ASI Fort Worth 2025

107

Promo Insiders - How Three Sisters Turned Maple Ridge Farms Into A Family Affair

108

Convergence Corner: Understanding Quad’s Big Bet on Promo

109

Promo Insiders: Top Economist Talks Outlook for 2025 Economy, Tariffs & the Promo Products Industry

110

Creating Self-Promo Campaigns the Sustainable Way

111

Branding Together: How Print & Promo Pros Can Leverage Luck

112

Podcast: New Patches & Emblems - How To Take Advantage of Trendy Decoration

113

Branding Together: Exploring the World of Print on Demand

114

Promo Insiders: The Evolution of Women’s Apparel – And Why It’s So Important

115

Convergence Corner: How Domonique Downing Leverages Her Science Background in Print & Promo Career

116

Promo Insiders: What Promo Pros Need to Know About the White-Collar Recession

117

Promo Insiders: Spring into Sales

118

Promo Insiders: Sorting Through Sustainability Certifications: Choose What’s Right For Your Company

119

Convergence Corner: Navigating A Last-Minute Reprint On a Million-Plus Unit Project

120

Promo Insiders: A Comprehensive Recap on Tariffs and the Impact on Promo Companies

121

Branding Together: Tim Andrews & Dave Leskusky Discuss Strategic Partnership

122

Convergence Corner: Tactive CEO Courtney Bills on Print and Promo's Role In a Digital World

123

Promo Insiders: Failing, Facing Fears and Finding ‘Superpowers’ With Torsten Gross

124

Promo Insiders: The Current State of Nearshoring in Mexico

125

Promo Insiders: Former Ralph Lauren Exec Francis Pierrel on Bringing ‘Elevated Brand’ Ethos to Promo

126

Branding Together: Resolving to Highlight the Converging Worlds of Print, Promo & Decoration

127

Promo Insiders: Recapping Trends, Strategies & Inspiration from ASI Orlando 2025

128

Promo Insiders: 9 Bold Predictions for 2025

129

Promo Insiders: Don’t Sleep on Payment Card Interchange Fee Settlement

130

Promo Insiders: 10 Big 2024 Stories You May Have Overlooked

131

Promo Insiders: Top Trends to Know for 2025

132

Convergence Corner: How One Proforma Owner Saw the Value in Print and Promo Together From the Start

133

Promo Insiders: Savvy Strategies For Reviving Your Business or Brand

134

Promo Insiders: 6 Markets To Target Now With Print

135

Promo Insiders: How Supplier Wayo Is Using AI To Alleviate Overseas Supply Chain Complications

136

Promo Insiders: Distributors’ Strong Q3 Puts Industry Annual Sales Record In Reach

137

Promo Insiders: The Reality and Future of AI

138

Promo Insiders: Five Big Takeaways From The ASI Power Summit

139

Promo Insiders: Spooky Season Sales

140

Promo Insiders: Takeaways from ASI’s 2024 End-Buyer Research Series

141

Promo Insiders: Strategies For Successful Staff Succession Planning

142

Promo Insiders: Stealth Greenwashing - A Deeper Dive Into Misleading Sustainability Claims

143

Promo Insiders: Gearing Up For The Fourth Quarter

144

ASI Power Summit Preview: Adapt Your Business to Thrive in Any Economy

145

Promo Insiders: What A Blind World Trade Center Survivor Can Teach Business Leaders

146

Promo Insiders: The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study

147

Promo Insiders: Supply Chain Flash Points On The Eve Of The Holiday Gifting Season

148

Gemline Execs Delve Into Product-Level Carbon Emissions Tracking Initiative

149

Promo Insiders: Points Of Convergence (and Divergence) Between The Print And Promo Industries

150

Promo Insiders: Top Insights From Counselor’s 2024 State Of The Industry Report

151

Promo Insiders: Exclusive Interview with Hit Promo’s CJ Schmidt, Counselor’s Person of the Year

152

‘You Have To Be Transparent,’ Says Counselor’s 2024 Sustainability Advocate Of The Year

153

Promo Insiders: Honoring Susan Lewandowski, Counselor’s 2024 Woman Of Distinction

154

In Conversation with Seth Inyang and Vinh Lieu, Counselor's 2024 Supplier Entrepreneurs of the Year

155

Promo Insiders: Are Print & Promo Firms Capitalizing On The Legal Cannabis Opportunity?

156

Promo Insiders: Why Natural Fibers & Dyes Are Key For Apparel Sustainability

157

Promo Insiders: When Summer Turns To Fall

158

Promo Insiders: Supply Chain Flare - Ups Intensify

159

Promo Insiders: Winning Promo Ideas For Summer

160

Promo Insiders: Flying High In The Travel Market

161

Promo Insiders: How To Cure Your Addiction To Email

162

Promo Insiders: A Look Back On The Wild Proxy Fight For Control Of Gildan

163

Promo Insiders: Talking 7-Figure Sales With ASI Media’s Distributor Up-And-Comer Of The Year

164

Promo Insiders: Catching Up With The 2024 Supplier Salesperson Of The Year

165

Promo Insiders: Sales Inspiration With ASI Media’s 2024 Distributor Salesperson Of The Year

166

Promo Insiders: Entrepreneur Ramon Ray On Making Human Connections In A Digital World

167

Promo Insiders: Standing Out From The Competition

168

Promo Insiders: Tim Andrews & Dave Leskusky Offer Insights on the ASI, PRINTING United Alliance Deal

169

Promo Insiders: An Inside Look At The Acquisition Involving Showdown Displays & AAA Innovationsmp3

170

Promo Insiders: What Kind Of Branded Merch Do College Students Crave

171

Sproutworld’s Michael Stausholm Talks Sustainability Trends

172

Promo Insiders: Ready For Spring

173

M&A Primer: Strategies for Buying or Selling a Promo Products Business

174

Strategies And Steers: Highlights From ASI Show Fort Worth

175

Promo Insiders: Is Myron On The Rise Again?

176

Promo Insiders: A Deep Dive Into Boundless’ Acquisition Of Touchstone

177

‘Lost Arts’ And Customer Service Secrets With ASI Fort Worth Keynoter Bruce Himelstein

178

Dimensional Decoration: Why It’s Trending & How To Get Started

179

Pelican CEO JC Curleigh on Building a Brand Mission

180

Promo Insiders: A Conversation with Mimi Brown, Keynote Speaker at ASI Show Fort Worth

181

Promo Insiders: Culture-Building Strategies from Counselor Best Places to Work Companies

182

Promo Insiders - The Numbers, Nuances & Stories Behind Promo's $26.1-Billion 2023

183

Introducing ASI Media’s Product Hub

184

Promo Insiders - Contending With Stress In Sales

185

Recapping ASI Orlando: Product Trends, Inspiring Keynotes & Professional Development

186

Promo Insiders - Bold Promo Predictions for 2024

187

Promo Insiders – The Stanley Quencher

188

Promo Insiders - Beth Paretta

189

Promo Insiders - Savannah Bananas

190

Promo Insiders: Wisdom From Distributors Celebrating Milestone Anniversaries

191

Lewiston Strong: Geiger’s Jo-an Lantz on Leading in the Wake of Maine’s Deadliest Mass Shooting

192

Promo Insiders: Top Takeaways From the ASI Power Summit

193

The Social Angle, Episode 145: A Day in the Life of a Social Media Coordinator

194

Promo Insiders: How To the Market Is Building Ethical Supply Chains

195

The Social Angle, Episode 144: Interview with Andrew Titus of Fully Promoted

196

Promo Insiders: The Staying Power of Pens

197

The Social Angle, Episode 143: Kirby Hasseman Discusses New Book

198

Promo Insiders: Scams Aimed at Distributors Increase, Get More Sophisticated

199

The Social Angle, Episode 142: AI and Social Media

200

Promo Insiders: Building an Inclusive Workplace

201

The Social Angle, Episode 141: How to Run a Live Social Media Show

202

Promo Insiders: Why Closed-Loop Manufacturing Is Crucial

203

The Social Angle, Episode 140: The Power of Brand Mascots

204

Promo Insiders: A Candid Conversation With the CEO of Barstool Sports

205

Former White House Director of Economic Policy Dishes Advice for Thriving in Uncertain Times

206

Promo Insiders: Highlights From the 2023 State of the Industry Report

207

Promo Insiders: Welcoming Fall With Treats & Promo Tricks

208

The Social Angle, Episode 139: The Power of Livestreams

209

Promo Insiders: Overcoming Reluctance in Sales

210

All About Heat Printing On Demand

211

Promo Insiders: Married Couples Starting a Business? Follow This Advice

212

Promo Insiders: K&B’s Fourth-Generation CEOs: ‘Honoring the Past, Reinventing the Future’

213

Promo Insiders: Counselor’s 2023 Bess Cohn Humanitarian of the Year: Teresa Fudenberg

214

Promo Insiders: Counselor’s 2023 Distributor Entrepreneurs: Jon Alagem and Michael Scott Cohen

215

Promo Insiders: Counselor’s 2023 Woman of Distinction: Mary Dobsch

216

Promo Insiders: From Pavement Pounding to CEO of a $65 Million Company – Andy Shape Shares His Story

217

The Social Angle, Episode 138: Cooking Up Self-Promos with Seth from Sonic

218

Promo Insiders: The Story Behind BDA’s European Expansion – and What Lies Ahead

219

The Social Angle, Episode 137: Introducing Threads, the Newest Social Media Platform

220

The Social Angle, Episode 136: Surviving Canada's Forest Fires: One Distributor's Story

221

Promo Insiders: Finding & Retaining Sales Talent

222

The Social Angle, Episode 135: The Future of Social Media in the Promo Industry

223

Promo Insiders: Harness the Power of Print, Promo & Marketing Collabs

224

Promo Insiders: When Style & Sustainability Go Hand in Hand

225

The Social Angle, Episode 134: That’s a Rap! When Promo & AI Intersect

226

Private Labeling Made Easy

227

Promo Insiders: Create a Killer Pitch With Precious Williams

228

Promo Insiders: Welcome Summer

229

Promo Insiders: Gemline’s Frank Carpenito Talks Sustainability Goal-Setting & Avoiding Greenwashing

230

The Social Angle, Episode 133: How to Use Social Media to Target the Automotive Industry

231

Promo Insiders: Discussing Recent Developments at Brand Blvd

232

Talking Creativity and Favorite Campaigns With the Up-and-Comer Distributor of the Year

233

Promo Insiders: A Conversation With the 2023 Supplier Salesperson of the Year

234

Promo Insiders: Catching Up With the 2023 Distributor Salespeople of the Year

235

The Social Angle, Episode 132: How To Use Social Media Effectively for Your Business

236

Promo Insiders: Breaking Down Distributors’ Q1 Performance & the Outlook for 2023

237

The Mission: Turn Myron Into a Powerhouse Again

238

Promo Insiders: What’s the Future of Sales Roles, Manufacturing Work & Other Jobs in the AI Age?

239

Promo Insiders: Highlights From ASI’s Ad Impressions Study

240

Promo Insiders: Can a Promo Product Save a Life?

241

Promo Insiders: Marking One Year of PCNA’s Proud Path

242

How To Decorate Top Apparel Trends

243

The Social Angle, Episode 131: CEOs and Social Media

244

Promo Insiders: Spring Has Sprung

245

The Social Angle, Episode 130: Lessons from an Ice Bath

246

The Social Angle, Episode 129: Why Should My Business Be on TikTok?

247

Promo Insiders: Greenwashing, Greenhushing & How To Avoid Both

248

Promo Insiders: Distributors’ Biggest Client Pet Peeves – And How To Solve Them

249

Heat Transfer Answers: Which Transfer Type Is Best for Your Project?

250

Promo Insiders: Analysis of the Biggest D.C. News Stories Impacting Promo

251

The Social Angle, Episode 128: Struggles of Using Social Media for Promo Pros

252

Promo Insiders: Marking International Women’s Day

253

SnugZ USA Reborn: Integration & Service Challenges Behind, Top 40 Supplier Is Ready for Strong 2023

254

Apparel Fulfillment On Demand: How To Complete Orders at the Speed of “Now”

255

The Social Angle, Episode 127: ChatGPT and the Promo Industry

256

Promo Insiders: Social Missions & Sustainability Score-Keeping

257

The Social Angle, Episode 126: I’m A New Supplier, Now What?

258

Promo Insiders: An Update on the Travel Industry

259

Promo Insiders: Breaking Down Promo’s Record-Tying 2022 Sales

260

The Social Angle, Episode 125: Social Media Tips for Apparel Decorating Pros

261

Promo Insiders: Talking Casual Fashion With SanMar’s Trend Analyst

262

The Social Angle, Episode 124: How to Grow Your Brand With Social Media

263

Promo Insiders: How Promo Can Help End Plastic Pollution

264

Promo Insiders: The Future of HPG and Evans Following the Big Acquisition

265

The Social Angle, Episode 123: Get Over Your Fear of Public Speaking

266

Promo Insiders: Gemline’s New CEO Gets Candid on the Challenges, Opportunities & Evolution of Promo

267

The Social Angle, Episode 122: Are Blogs Still Relevant?

268

Promo Insiders: Recapping ASI Show Orlando

269

Promo Insiders: 10 Bold Predictions for 2023

270

Promo Insiders: Building the Dallas Cowboys Brand: A Chat with Charlotte Jones

271

Promo Insiders: Creative Secrets of Live Decoration and Activations

272

The Social Angle, Episode 121: How I Got My Largest Sale in the Promo Industry

273

The Social Angle, Episode 120: How Promo Pros Can Effectively Leverage Social Media at Trade Shows

274

Promo Insiders: Develop a More Intentional Strategy for Sales Calls

275

The Social Angle, Episode 119: ASI Intern Update – Where Are They Now?

276

Promo Insiders: A Deep-Dive on the State of Promo With Jeremy Lott

277

Promo Insiders: Welcome to the Power 50

278

Promo Insiders: Talking About Promo Sales in Q3 & Q4

279

The Social Angle, Episode 118: Discussing the Hirsch Rebrand

280

Promo Insiders: Could This Proposed Federal Rule Impact Your Livelihood?

281

Promo Insiders: Promo Has an Image Problem, and We’ve Got the Answers to Fix It

282

Promo Insiders: Implementing Personality Assessments for Sales Teams

283

Promo Insiders: How Big Brands Build FOMO With Clever Merch

284

The Social Angle, Episode 117: Social Media and Mental Health

285

Promo Insiders: Don’t Get Conned: Tips to Detect to Scams Aimed at Distributors

286

The Social Angle, Episode 116: Interview with Max Berg of Eliqs

287

The Social Angle, Episode 115: Social Media and SEO

288

Promo Insiders: Networking for a New Age

289

The Social Angle, Episode 114: Get to Know Taryn Estrada of alphabroder

290

Promo Insiders: Are You Ready for Pumpkin Spice Season?

291

The Social Angle, Episode 113: Is BeReal for Real?

292

Promo Insiders: Navigate the Q4 Holiday Selling Season Craziness

293

How to Survive the End-of-Year Sales Rush

294

The Social Angle, Episode 112: Building Buzz for your Brand

295

Promo Insiders: The Power of Unconscious Communication

296

Promo Insiders: Where Did Arch Promo Group Come From & Why Is It Buying So Many Supplier Firms?

297

Promo Insiders: Balancing the Triple Bottom Line of People, Planet & Profit

298

Promo Insiders: Marc Simon: The Long Term Looks ‘Exceedingly Good’ for the Promo Industry

299

The Social Angle, Episode 111: Managing Large Social Media Groups

300

Promo Insiders: Challenges – and Opportunities – in the Travel Industry

301

The Social Angle, Episode 110: Prospecting Tips for Newbies

302

Promo Insiders: A Deep Dive Into the 2022 State of the Industry Report

303

Promo Insiders: Counselor’s 2022 Distributor Entrepreneur of the Year: Lisa Smith

304

The Social Angle, Episode 109: Wrapping Up ASI Chicago 2022

305

Counselor’s 2022 Supplier Family Business of the Year: Shelbyville Pencil Company/Shepenco

306

Promo Insiders: Counselor’s 2022 Woman of Distinction: Debbie Abergel

307

Promo Insiders: Overcoming Price Objections to Sustainable, Ethical Merch

308

Promo Insiders: News Roundup With ASI Media’s Writers

309

The Social Angle, Episode 108: The State of Social Media in the Promo Industry

310

Promo Insiders: Which States Are Driving Growth in the Promo Industry?

311

The Social Angle, Episode 107: How to Gain New Customers With Social Media

312

Promo Insiders: Serving Up Summertime Promo Ideas

313

The Social Angle, Episode 106: The Importance of Social Media in a Rebrand

314

Promo Insiders: How to Survive – and Thrive – In a Recession

315

Sustainability and Self-Care: The Story Behind Baloo Living

316

How to Position GAP & Old Navy for Promo Apparel Profits

317

The Social Angle, Episode 105: How to Monetize Your Podcast

318

The Social Angle, Episode 104: Why Company Culture Matters

319

PromoSpace: Canada Faces New Challenges as Restrictions Lift

320

The Surprising Benefits of Workplace Conflict

321

The Social Angle, Episode 103: How to Tap Into the National Day Calendar

322

Promo Europe Races Ahead in Sustainability Movement

323

Sell Value Rather Than Price

324

How to Supercharge the Sales Process With Better Apparel Decoration

325

The Social Angle, Episode 102: Why Going Green Matters

326

Proof of the Longevity of Promotional Products

327

The Social Angle, Episode 101: Hot Trend in Promo: Unboxing

328

Spotlight on Stran & Company

329

The Social Angle, Episode 100: Why QR Codes Are Seeing a Resurgence

330

Neil Ringel Discusses PCNA’s Sustainability Initiative

331

The Social Angle, Episode 99: Solar-Powered Social Media

332

First-Class Client Care With the Supplier CSR of the Year

333

The Social Angle, Episode 98: Do You Have the 'Write' Stuff?

334

A Conversation With the 2022 Distributor Salesperson of the Year

335

The Social Angle, Episode 97: Are Stories Worth Your Time?

336

Reinventing a Legacy Business

337

The Social Angle, Episode 96: Promo + Social Media: Perfect Together!

338

Springtime Sales Ideas and Sweet Treats

339

The Social Angle, Episode 95: Stand Out with Trending Topics

340

Hearts in Ukraine

341

The Social Angle, Episode 94: Getting Started with Facebook Ads

342

Make Your Business a Best Place to Work

343

The Social Angle, Episode 93: Using Social Media to Educate

344

Practical Tips for Accelerating Your Promo Sales in 2022

345

The Social Angle, Episode 92: Q&A With ASI's New Social Media Producer Elieza Bague

346

Logo and Design Trends for 2022

347

Leveraging Opportunities During COVID

348

The Social Angle, Episode 91: Tips for Creating Great Content

349

Distributor Tips & Tricks: Time-Saving Apparel Sales Shortcuts

350

First Look: ASI’s Ad Impressions Study

351

The Social Angle, Episode 90: I’m New, Now What? Tips for Social Media Newbies

352

Strategies for Overcoming Omicron-Driven Worker Absences

353

The Social Angle, Episode 89: Rock On! A Promo Item Made for the Digital Age

354

Contending With COVID Uncertainty

355

The Social Angle, Episode 88: Social Media Lessons from the Entertainment Industry

356

The Importance of Diversity

357

Behind the Deal: Insights Into SnugZ USA’s Acquisition of Sweda

358

Create Connections & Commerce With Promo Products

359

Generate Creative Content and Build Your Brand

360

Becoming a Digital Thought Leader

361

Trends in Sustainable Fashion

362

The Social Angle, Episode 87: How to Get Over Your Fears and Be a Content Creator

363

A Chat With SanMar’s New VP of Sales

364

NFTs and the Promo Products Industry

365

Keeping the Faith With Lynka’s John Lynch (With an Assist From Bon Jovi)

366

Wacky Treats and Things to be Thankful for

367

The Social Angle, Episode 86: Viral TikTok Video Helps Company Get Noticed

368

Preparing Your Business for the Exit Phase

369

Exploring the Promo Items Gen Z Craves

370

The Social Angle, Episode 85: Facebook in Crisis: What’s Next for the Social Media Giant?

371

Fashionable Fleece: Top Trends to Watch for Winter Wearables

372

Holiday Corporate Gift Sets: Seasonal Tips to End Q4 Strong

373

Releasing the Kraken

374

The Social Angle, Episode 84: How to Use Twitter for Business

375

Surviving the Q4 Supply Chain Storm

376

2022 Success Trends: Service Selling to Win Big in the New Year

377

The Social Angle, Episode 83: 4 Social Audio Platforms Promo Pros Need To Know

378

Running a Woman-Owned, Minority-Owned Business

379

Choosing Positivity Amid Adversity

380

The Social Angle, Episode 82: Protecting Your Mental Health on Social Media

381

Autumn, Halloween Bring Promo Opportunities

382

Canada Heading Into Q4

383

Previewing the Power Summit

384

Product Innovation, Multicultural Marketing With Richard Montañez

385

Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors

386

Cultivating a Family Business

387

The Social Angle, Episode 81: Expert Tips on How to Distribute Your Podcast

388

Onboarding Gen Z During Remote Work

389

The Social Angle, Episode 80: Importance of Social Media Security

390

Build Relationships With Digital Marketing

391

The Social Angle, Episode 79: How to Keep Your Brand Relevant During Change

392

Promo’s Supply Chain in Q4 & Beyond

393

Plan Now for 2021 Holiday Sales: Top Apparel Picks & Trends

394

The Social Angle, Episode 78: Grab End-Buyer Attention With Nostalgia

395

A Candid Conversation On Canadian Promo

396

Planning for Potential Return of PPE

397

The Social Angle, Episode 77: The Power of Nostalgia in Marketing

398

The Social Angle, Episode 76: ASI Chicago Recap and Social Media For Live Events

399

The Social Angle, Episode 75: Promo and Lifestyle Content

400

Spilling the Tea on Next Level Apparel’s Eco-Friendly Tees

401

The Ins and Outs of Brand Stunts

402

The Social Angle, Episode 74: Why Sustainability Matters

403

First Impressions of the Promo Industry

404

The Social Angle, Episode 73: Social Selling on LinkedIn

405

Weighing the Pros and Cons of the NIL Ruling

406

Vantage, Lynka Execs Discuss Acquisition

407

The Social Angle, Episode 72: How to Create Great Content

408

State of the Industry 2021 Report

409

The Social Angle, Episode 71: Social Media and the Cannabis Market

410

The Social Angle, Episode 70: The Benefits of Twitter Spaces

411

Counselor’s 2021 Person of the Year: Jonathan Isaacson

412

Distributor Entrepreneurs of the Year: Menda Wright and Ann Vidro

413

Lifetime Achievement: Steve Levschuk

414

Counselor Woman of Distinction: Sandy Gonzalez

415

Counselor’s 2021 International Persons of the Year: Matt Franks & Miles Lovegrove of Fluid Branding

416

Lessons Learned From a Life in Promo

417

The Social Angle, Episode 69: Importance of Content, Storytelling and Identity

418

Behind the Scenes of #PromointheWild

419

The Social Angle, Episode 68: Building a Strong Personal Brand on Social Media

420

Achieving High-Performance Sales Goals

421

The Social Angle, Episode 67: How to Use Youtube for Your Business

422

The Return to the Office

423

The Social Angle, Episode 66: Pandemic, Pivoting and Game Night: A Promo Distributor's Story

424

Winning Strategies for Fully Customized Products

425

The Social Angle, Episode 65: Pivoting Your Social Media Marketing Strategy

426

Preparing for the Return of Live Events

427

The Social Angle, Episode 64: How to Grow Your Small Business with Social Media and Podcasts

428

Predicting the Future of Virtual Trade Shows

429

The Social Angle, Episode 63: The Early Days of Promo and Social Media

430

HALO Debuts New Brand Identity

431

The Social Angle, Episode 62: The Power of Moment Merch

432

Financial Essentials for Small Business

433

The Social Angle, Episode 61: Growth Marketing Strategies

434

Supply Chain Upheaval and the Promo Products Industry

435

The Social Angle, Episode 60: Cultivating Community on Social Media

436

How To Nuture Hope

437

Spring & Summer Wearables - How to Decorate Top Products

438

The Social Angle, Episode 59: How to Get Started with Podcasting

439

Diplomacy & Promo: Industry Veteran Receives Global Leadership Award

440

The Social Angle, Episode 58: Optimizing Your LinkedIn Profile

441

Podcast: Sales Training: What Sueded Fabric Is & How to Sell It

442

Small Businesses During the Pandemic

443

The Social Angle, Episode 57: How to Use Influencer Marketing to Build Buzz for Your Brand

444

Overture Promotions on the Ascent

445

The Social Angle, Episode 56: The Importance of Social Media Analytics and Social Listening

446

Digital Rewards Are Hotter Than Ever

447

Best Practices for Fulfillment Services

448

The Social Angle, Episode 55: How To Leverage Employees As Brand Ambassadors

449

The Social Angle, Episode 54: Pitfalls of Running a Social Media Contest

450

Reflections, Predictions After a Year in a Pandemic

451

The Social Angle, Episode 53: YouTube and the Future of Promo Sales

452

How Promo Distributors Can Increase Sales With Digital Marketing Services

453

The Social Angle, Episode 52: How I Got My Biggest Client Ever with Facebook Live

454

Predictions for the ASI Promo Insanity Product Contest

455

2021 Promo Print-To-Order Trends

456

The Social Angle, Episode 51: How to Stay Relevant on Social Media with Pop Culture

457

Self-Care Tips After a Year of COVID

458

The Social Angle, Episode 50: How Social Media Marketing Can Help Non-Profits

459

Promo’s PTO Crisis

460

The Social Angle, Episode 49: How to Improve Engagement on Social Media

461

2021 Decoration Trends: What’s Changed & What You Need to Know

462

How to Inspire Your Clients With Inspired Dye

463

Share the Love With Clients, Co-Workers

464

Better Together: 4 Reasons Why Community is Crucial for Distributor Success

465

The Social Angle, Episode 48: Benefits of Hiring an Agency for Your Social Media Marketing

466

What To Do When An Order Goes Wrong

467

The Social Angle, Episode 47: Social Media and the Customer Journey

468

Sending Words of Encouragement During COVID

469

Opening a Business During the Pandemic

470

The Social Angle, Episode 46: The Basics of Clubhouse, the Hot New Social Media Platform

471

Speaking with the 2021 Distributor Salesperson of the Year

472

Crush Q1: Turn the Quarter into a Win for Your Promo Business

473

The Social Angle, Episode 45: Using Social Media to Improve SEO

474

Getting Noticed and Being Visible

475

The Social Angle, Episode 44: The Future of Events and Trade Shows

476

How to Turn 2021 Into a Success for Your Promo Business

477

The Social Angle, Episode 43: The Power of Personalization

478

Social Media Trends for 2021 - Adrian Molina

479

Finding New Business Opportunities in 2020

480

The New Rules for Dressing for Work - Promo Insiders

481

The Social Angle, Episode 41: Social Media Trends for 2021

482

Small Business Revolution

483

The Social Angle, Episode 41: Social Media's Impact on Journalism

484

Social Media Trends for 2021 - Sarah Sumner

485

How to Handle Q4 Shipping Woes

486

Social Media Trends for 2021 - Taylor Gaines

487

Good/Better/Best – Interview With Rande Marin

488

Managing Gen Z Employees During a Pandemic

489

The Social Angle, Episode 40: Benefits of Cause Marketing

490

A ‘Snacksgiving’ Celebration With Wacky Fall Flavors

491

Top Predictions for Promo’s 2021

492

The Social Angle, Episode 39: Why We're Thankful for Social Media

493

FASTSIGNS CEO Discusses Leading Through Pandemic

494

A 2020 Sales Success Story

495

The Social Angle, Episode 38: Interview with Javier Melendez, ASI’s #PromoOnTheGo Winner!

496

Reinventing Your Sales Strategy

497

Coping Mechanisms for a Long-Term Pandemic

498

Improve Your E-Commerce, Online Marketing - Promo Insiders

499

The Social Angle, Episode 37: The Importance of a Social Media Manager

500

Custom Kits For the (Virtual) Boston Marathon

501

The Transformation of the Tubular Tee - Interview With Caius Olowu

502

The Social Angle, Episode 36: Fashion Apparel and Social Media

503

Gift Ideas for Q4 2020

504

The Social Angle, Episode 35: How to Use Social Media to Support Sales Growth

505

Women in Promo: Interview With AIM Smarter® CEO Nikki Stella

506

Tips for Keeping Remote Employees Engaged

507

Targeting the CBD Market

508

The Social Angle, Episode 34: Why Company Culture Matters on Social Media

509

Best Practices for Virtual Events

510

The Social Angle, Episode 33: Creating the Perfect Instagram Feed

511

The Social Angle, Episode 32: COVID’s Effect On A Small-Biz Brewery

512

BIC Graphic Is Becoming Koozie Group