PODCAST · business
Agency Action
by WP Minute
Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building client relationships, pricing projects, finding the right tools, and growing a sustainable business.Whether you’re just launching your agency or refining your systems, you’ll get practical insights from two agency owners who live it every day—along with stories that remind you you’re not alone in this wild WordPress world of global teams, AI disruption, and constant change.Follow the show and explore more at TheWPMinute.com/podcasts
Episodes
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Can You Sell Your WordPress Agency for $200K?
This episode of The WP Minute’s Agency Action podcast starts with a question every agency owner should consider: what makes a WordPress business worth buying? Kurt von Ahnen and Toby Cryns break down a listing for a WordPress repair business asking $200,000, with 24 clients and $60,000 in annual...
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The Real Cost of Letting AI Run Your Business Systems
This episode of The WP Minute’s Agency Action podcast gets into a question more WordPress agencies are going to have to answer: What work should humans still be doing? Kurt von Ahnen and Toby Cryns talk about using AI to manage email, improve project workflows, rebuild WordPress sites, and even...
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AI Is Changing WordPress Agencies Faster Than We Think
This episode of The WP Minute’s Agency Action podcast gets into what happens when AI starts doing the work WordPress agencies have traditionally billed for. Toby Cryns and Kurt von Ahnen talk about using Claude to rebuild WordPress sites, the shrinking size of some development projects, and what...
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Is AI About to Break the WordPress Agency Model?
This episode of The WP Minute’s Agency Action podcast explores how AI is changing the way agencies build websites—and what that means for the future of the WordPress agency model. Kurt and Toby share their experience using AI tools to build and redesign a website, including where tools like…
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Fewer Clients, More Revenue?
This episode of The WP Minute’s Agency Action podcast explores a core agency question: is it better to pursue fewer, higher-value clients or more, lower-value clients with recurring revenue? Kurt and Toby compare both models using real examples from their own agencies, then widen the conversation...
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If I Could Turn Back Time (For My Agency)
If you could go back in time, what would you do differently? That’s the question Kurt and Toby tackle on this episode of The WP Minute’s Agency Action podcast. The guys recall services they shouldn’t have sold and the boundaries they didn’t create. The good news is that these lessons are learned...
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Meetings Don’t Have to Suck
Are you tired of long, unproductive meetings that feel like a waste of time? Things don’t have to be this way! On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore tips and techniques for making meetings that work for everyone. It’s not as hard as you may think....
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Who Are You, WordPress Professional?
It’s easy for freelancers and agency owners to be pessimistic these days. The market is saturated with competition, AI is disrupting everything, and a “sure thing” is hard to find. This week’s episode of The WP Minute’s Agency Action podcast is all about casting a ray of light on your career.…
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What Happens to Your Agency While You’re Away?
On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the challenges of taking time off. A sabbatical can be great for the soul. However, it’s also a test for your agency’s processes and team members. Can they keep things going while you’re away? You’ll also find takes…
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Automate, Build, or Buy? The New Agency Playbook
Get ready for a special edition of The WP Minute’s Agency Action podcast! Matt Medeiros (filling in for a vacationing Kurt and Toby) is joined by developer and WordPress core contributor Brendan O'Connell. Together, they explore the increasing role of AI in agency life. The discussion touches on...
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AI Fatigue Is an Opportunity for Agencies
This episode of The WP Minute’s Agency Action podcast looks at the growing trend of AI fatigue. Kurt and Toby note that clients are finding that AI tools alone can’t solve their pain points. It presents a big opportunity for agencies and freelancers to save the day! You’ll find advice on the...
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Are Your Projects Too Complicated?
Maybe your client projects start with simple ideas. But client requests and scope creep can turn them into a tangled mess before you know it. Kurt and Toby have been there! This episode of The WP Minute’s Agency Action podcast is all about keeping your projects (and clients) on the right track.…
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The Good, the Bad, and the Ugly of Self Promotion
Are you tired of the endless self-promotion on social media? Not sure how to show off your skills without bothering others? This episode of The WP Minute’s Agency Action podcast is for you! Kurt and Toby examine the complexities of self-promotion on LinkedIn. The guys explore the ethical dilemmas...
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Your Client Just Hired Someone Else. Now What?
Client transitions are on Kurt and Toby’s minds in this episode of The WP Minute’s Agency Action podcast. The guys look at what happens when a client goes elsewhere, how it impacts your professional relationships, and why boundaries are important. They also examine the value of giving back…
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Do You Have an Agency or a Job?
This episode of The WP Minute’s Agency Action podcast asks a simple question: Do you have agency or a job? Kurt and Toby discuss the nuances of building an agency and offer sustainability tips. The guys also discuss the importance of client relationships and the common pitfalls associated with...
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Lessons From One Year of Agency Action
Join Toby and Kurt as they celebrate the first anniversary of The WP Minute’s Agency Action podcast! The guys look back at their past conversations and the importance of listener engagement. Turning their focus to the present, they look at the common struggles agencies face when redesigning their...
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Finding Purpose in Agency Work
This episode of The WP Minute’s Agency Action podcast is all about the emotional and professional challenges of agency work. Kurt and Toby explore the importance of team dynamics, project management, and effective communication with clients. The guys emphasize the need to establish processes…
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How Phased Projects Can Grow Your Agency
This episode of The WP Minute’s Agency Action podcast is all about agency growth through project management. Kurt and Toby focus on phased launch approaches, the importance of MVPs, and the iterative nature of project management. They also explore different pricing models, the significance of...
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The WordPress Hosting Trap: What Agencies Get Wrong
On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of WordPress hosting. They discuss the various factors that influence the choice of hosting providers, the importance of support, and the implications of DNS management. The guys also offer guidance…
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Why Agency Life Is Exhausting
On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns examine common agency ownership challenges. The guys discuss the impact of exhaustion, the importance of effective communication and leadership, and the necessity of quality assurance processes. They also...
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Why Your Agency Needs an Email List
On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of email spam and marketing, the importance of maintaining client relationships, and the emotional aspects of business interactions. They explore the balance between agency work and personal projects,...
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Unlocking Hidden Revenue in Your Agency
On this episode of The WP Minute’s Agency Action podcast, Toby and Kurt challenge the idea that AI is replacing agencies. They argue that many agency owners are holding themselves back by underpricing services and ignoring new opportunities. The guys discuss how agencies can adapt by embracing…
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Agency Acquisitions and Exit Strategies
On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of acquiring and managing WordPress and agency businesses. The guys explore exit strategies, onboarding, upselling, and the impact of AI on agency operations. They also share insights on evaluating...
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What Happens to Your Agency When You’re Sick?
On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of planning for health emergencies, effective agency offers, lead generation strategies, and maintaining work-life balance. They share practical insights on pricing, client screening…
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How Better Communication Puts Your Agency In Control
On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen examine the role of effective communication in running a successful agency. They explore strategies for setting expectations, handling unknowns, and leading clients confidently, all while fostering team…
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Can AI Save Your Agency Money?
On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore how AI is transforming business processes, marketing, and service delivery. They discuss practical examples of building in-house tools, shifting focus from website development to problem-solving, and...
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Stop Being a Swiss Army Knife
On this episode of The WP Minute’s Agency Action Podcast, Kurt and Toby discuss the impact of AI on business strategies, the importance of evaluating services, and the challenges of setting boundaries. The guys explore the hidden costs of complex projects, the dilemma of being a ‘Swiss Army…
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Is Your Agency Focused on the Right Things?
On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the importance of continually reassessing business focus, balancing work with family life, and navigating client expectations. They explore the contrasts in working with larger corporate clients versus smaller...
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Take Care of Yourself and Your Business
On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of taking time off as agency owners, setting boundaries with clients, and the necessity of effective communication. They explore the concept of emergencies in business, how to build a...
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Why Your Agency Should Be About More Than Money
On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore what responsibility agency owners have beyond generating revenue. The guys cover contributing to the WordPress community (meetups, WordCamps, Five for the Future-style contributions), investing in…
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The Top 3 Moments from Agency Action
On this episode of The WP Minute’s Agency Action podcast, Matt Medeiros shares his top three moments from previous episodes hosted by Kurt and Toby. Topics include the complexities of e-commerce, the importance of valuing services and pricing strategies, overcoming the fear of asking for payment,...
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Agency Owners: Stop Doing It All Yourself
On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of hiring and delegating in an agency setting. They explore the importance of letting go of control, the ethical dilemmas faced in agency work, and the significance of understanding pricing and value.…
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Are WordPress Agencies Doomed?
On this episode of The WP Minute’s Agency Action podcast, guest host Matt Medeiros discusses the evolution of agency life and the importance of authentic conversations. He highlights the significance of courses and resources available to agencies, particularly the role of AI in enhancing agency...
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The Solution to Agency Chaos
On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of returning to work after a hiatus, navigating personal and professional chaos, and the importance of consistency and authenticity in business. They explore the chaotic nature of agency work, the need...
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Discovery Is the Engine That Drives Sales
On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt von Ahnen discuss the critical aspects of sales. They emphasize the importance of making the first sale and the challenges of discussing discovery with potential clients. Toby believes that securing the first dollar is...
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Why Marketing Matters for Your Agency
On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the common practice among small agencies of relying solely on referrals for business, which may not be sufficient in the long term. They emphasize the importance of marketing to generate leads and grow your business....
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Are You Struggling With WordPress Plugin Fatigue?
In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the complexities of plugin fatigue, the challenges of SEO tools, and the importance of conversion optimization. They discuss the downsides of popular plugins, the role of LinkedIn in marketing strategies, and the...
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Your Agency’s Success Depends on Leadership
On this episode of The WP Minute’s Agency Action podcast, Kurt von Ahnen and Toby Cryns explore the complexities of leadership, management, and employee accountability. They discuss the evolution of their leadership styles, the importance of team members taking ownership, and the necessity of...
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Can E-commerce Ever Be Simple?
On this episode of The WP Minute’s Agency Action podcast, Kurt von Ahnen and Toby Cryns discuss the evolving landscape of e-commerce, with a focus on the competition between WooCommerce and Shopify. They explore the importance of reducing complexity in e-commerce solutions, the impact of AI on…
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How Pricing Impacts Client Expectations and Scope Creep
In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby delve into the complexities of running a successful agency. They discuss the pros and cons of publishing pricing, the challenges of managing client expectations, and the nuances of value-based versus time-based pricing. The...
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How Efficiency Helps Your Agency Grow
In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges and strategies of running a WordPress agency. They explore the importance of efficiency in managing multiple sites, the necessity of delegation, and effective pricing strategies. The conversation also...
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How to Add Value-Based Pricing to Your WordPress Agency
In this episode of The WP Minute’s Agency Action podcast, Kurt von Ahnen and Toby Cryns discuss the complexities of pricing strategies for agencies, emphasizing the importance of value-based pricing and the role of expertise in justifying higher rates. They explore sales techniques, time...
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The Essential WordPress Stack for Agencies
In this episode of The WP Minute’s Agency Action, Kurt von Ahnen and Toby Cryns discuss their WordPress agency experiences. The guys focus on their tech stack, project delivery methods, and plugin preferences. They emphasize the importance of filtering plugins, effective team dynamics, and…
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Feast or famine for WordPress Agencies?
Kurt von Ahnen and Toby Cryns kick off Season 1 by answering the questions every new agency owner asks: how to split time between learning, delivery, marketing, and actually running the business; how to find (and talk to) buyers; and how to price when you’re still building your portfolio. They...
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ABOUT THIS SHOW
Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building client relationships, pricing projects, finding the right tools, and growing a sustainable business.Whether you’re just launching your agency or refining your systems, you’ll get practical insights from two agency owners who live it every day—along with stories that remind you you’re not alone in this wild WordPress world of global teams, AI disruption, and constant change.Follow the show and explore more at TheWPMinute.com/podcasts
HOSTED BY
WP Minute
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Frequently Asked Questions
How many episodes does Agency Action have?
Agency Action currently has 44 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Agency Action about?
Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building...
How often does Agency Action release new episodes?
Agency Action has 44 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Agency Action?
You can listen to Agency Action on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Agency Action?
Agency Action is created and hosted by WP Minute.
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