Episodes
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Beyond the Book Launch: Social Media Strategies That Keep Your Book Working
What happens to your book marketing strategy after launch day? And how can you keep showing up on social media without feeling like you're constantly selling your book? For nonfiction authors, publishing a book is a major milestone, but it's far from the finish line. Your book is filled with…
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The Book Breakthrough: Turning Your Ideas Into Lasting Impact with Jayme Johnson
What if the most important decisions about your book's success happen before you've even written the first chapter? A great nonfiction book can do much more than share information or generate sales. It can build credibility, introduce your ideas to new audiences, open doors to speaking and...
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Building a Speaking Career: Positioning, Platforms, and Speaker Assets with Mirjana Novkovic
How do authors and thought leaders go from writing a book to getting booked on stages? Mirjana Novkovic shares what it actually takes to build a speaking career from the ground up. In Smith Publicity's latest All Things Book Marketing episode, Sandy Smith talks with speaking-industry consultant…
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The Thought Leadership Playbook: Peter Winick on Building Real Authority
What actually makes someone a thought leader? And how do you build one deliberately? In this episode of Smith Publicity's All Things Book Marketing podcast, host Marissa Eigenbrood talks with Peter Winick, Founder and CEO of Thought Leadership Leverage, about his new book, The Thought Leadership...
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How Strong Are Author Brand Visuals? John DeMato Shares Why They Matter More Than Ever
How Strong Are Your Author Brand Visuals? John DeMato shares why they matter more than ever in today’s crowded, attention economy. Words alone aren’t enough to make your expertise stand out. In Smith Publicity's latest All Things Book Marketing episode, Marissa Eigenbrood talks with visual...
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Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone
Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode’s host Marissa Eigenbrood, Smith Publicity’s President, interviews Owen Sammarone, founder of Unleash the...
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Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership
Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership In this episode of 'All Things Book Marketing with Smith Publicity,' CEO Sandy Smith interviews Kate Breen, the owner of Get Dressed Go, a top personal styling service in Washington, DC. Kate shares her…
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From Kitchen to Bookshelf: The Changing Recipe for Cookbook Success
In this episode, host and Smith Publicity Vice President Corinne Moulder chats with Sally Ekus, a senior literary agent at JVNLA, about the evolution and specialization of the culinary publishing market. Sally shares her journey growing up in the world of cookbook publishing, her expertise in...
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Allyship in Action: Lee Wind on Championing Inclusivity and Community in Publishing
In this episode of 'All Things Book Marketing,' host Smith Publicity's Corinne Moulder talks with Lee Wind, Chief Content Officer for the Independent Book Publishers Association (IBPA). Lee discusses his award-winning program 'We Are Stronger Than Censorship,' which counteracts book challenges by...
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Building Influence and Community: The Future (and Power) of Author Newsletters
Building Influence and Community: The Future (and Power) of Author Newsletters In this episode of 'All Things Book Marketing,' the host Corinne Moulder, Smith Publicity's Vice President of Business Development, interviews Kathleen Schmidt, founder of Kathleen Schmidt Public Relations. They…
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Authors: Crafting Your Media Presence, Interview Tips and Advice
Authors: Crafting Your Media Presence, Interview Tips and Advice In this episode of 'All Things Book Marketing,' host Corinne Moulder, Smith Publicity's Vice President of Business Development, welcomes back Emmy award-winning television producer, bestselling author, and media training expert…
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How to Become the Media’s “Go-To” Expert
In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty. They delve into innovative strategies for gaining attention in the book...
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Navigating Bookscan: Making Your Bulk Book Sales Count and Creative Retail Sales Strategies
In this segment of Smith Publicity's 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of Givington’s, to discuss effective strategies for authors to maximize their book marketing efforts. With over 10 years of experience in the publishing and e-commerce industries…
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Helping Authors Create Super Fans & Drive Revenue with Sandy Smith and Ashley Zink
In this episode of the Smith Publicity All Things Book Marketing Podcast, Sandy Smith, CEO of Smith Publicity interviews Ashley Zink, founder of Higher Ground Consulting, about her expertise in helping authors turn their books into profitable ventures. They delve into the crucial steps for...
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LinkedIn Strategies for Authors with Rachael Robertson and Marissa Eigenbrood
In the latest episode of the All Things Book Marketing Podcast, host Marissa Eigenbrood of Smith Publicity leads a discussion with LinkedIn strategist Rachel Robertson. The conversation focuses on the evolution of LinkedIn strategies, especially for nonfiction authors. Rachel shares her journey...
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AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Marissa Eigenbrood, president of Smith Publicity, hosts this episode of All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing. They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the...
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How Authors Can Build Global Credibility With International Rights with Guest Annie Oswald
In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant. Annie and Sandy discuss insights on the power of...
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Nurturing Creativity and Marketing Mindsets for Authors with Guest Jen Graybeal
Nurturing Creativity and Marketing Mindsets for Authors In this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer...
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Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing. Kevin shares how his unexpected entry into...
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Planning Your Book's Impact from Day One: Insights with Guest Emily Crookston
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool. Emily offers authors insightful strategies to seamlessly integrate…
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Business Book Editor Gives Insights to Author Branding and Success with Publishers
In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses: Navigating working with publishers, Importance of building…
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Hybrid Publishing and Publishing Distribution Models With Karen McNally Upson
Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales. Key…
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Grow Your Author Brand Post-Publication with Deb Gabor
Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her...
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Post-Publication Book Marketing with Emma Boyer
You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for...
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Webinar: Get on the Same Page with Literary Agents—How to Query and Grow a Relationship with Leading Author Advocates
For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate, cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is working with a literary agent essential for any kind of traditional deal, but they can also help...
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How to Connect with Literary Agents with Lucinda Halpern
Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing! Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major...
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An Audiobook FAQ with David Wolf
Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. David Wolf, Founder and CEO of Audivita, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of Smith Publicity's All...
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Behind-the-Scenes of Producing a Podcast with Traci DeForge
Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! Traci DeForge, founder of Produce Your Podcast, is recognized as an...
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Recap the 2024 U.S. Book Show with Smith Publicity
Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA). About the 2024 U.S. Book Show: Publishers Weekly…
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Integrating Business and Author Brands with Jack Murtha
Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity. Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in…
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The Resurgence of Indie Bookstores with Bookshop.org's Steph Opitz
We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies. Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was…
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Discussing the Indie Author Landscape with Amy Edelman
In celebration of Indie Author Month, we interviewed Amy Edelman, Founder of IndieReader, on what it means to be an indie author, the struggles they face, and the benefits they reap. Tune in for publishing insights, tips, tricks, and advice! Amy is a twice traditionally published and twice self...
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Introduction to Professional Speaking with Josh White
Speaking is becoming more and more of a priority for many authors looking to grow their professional brand, so we've invited Josh White, the Managing Director of Epic Keynotes, to explain how to begin developing your speaker brand, where your book fits in, and goals to consider. Joshua White...
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Give an Expert Podcast Interview with Tom Schwab
Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into…
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Take Your Thought Leadership to the Next Level with Peter Winick
Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples. Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two...
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Expert Commentary as a Thought Leader: Open Book with Chris Baker
Book Publicist Chris Baker walks us through the basics of expert commentary as a thought leader with insights into how to frame yourself and pitch to the media. Follow Chris on LinkedIn and learn more about his band, The Duskwhales, at www.theduskwhales.com. Discover more about Smith Publicity…
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Become an Amazon Bestseller with Chelsea Richards
Most authors know about the big bestseller lists with the New York Times and USA Today, but many are missing out on the much more reachable goal of Amazon Bestseller status. Chelsea Richards, the Marketing Manager at Greenleaf Book Group, joins this episode of All Things Book Marketing to dive…
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Becoming a Bestseller with Author Selena Rezvani
WSJ Bestselling and Award-Winning Author Selena Rezvani walks us through her publishing journey and what led to her success as an author, speaker, and thought leader. Selena Rezvani is a recognized consultant, speaker and author on leadership and self-advocacy. Named by Forbes “the premier expert...
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Advice for Young Publishing Professionals with Shannon Donaghy
Smith Publicity’s Book Publicist and Social Media Strategist, Shannon Donaghy, joins us in today’s Open Book episode to share valuable advice with young professionals entering the publishing space. Listen in as Shannon guides us through her career journey and learn how to leverage essential…
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BIG Book Goals for 2024 with Aryn Van Dyke
Book Marketing Consultant and Author Coach Aryn Van Dyke sits down with Smith Marketing Manager Olivia McCoy to discuss some book goals authors should consider for 2024 and metrics to consider in order to track progress. Aryn Van Dyke is a book marketing consultant and author coach. She has…
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Visual Branding with Carol Van Den Hende
Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid, as an example, she dives into how book covers, branding, and design can impact readers emotionally. Carol…
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Why NOW is a great time to be an author with Dawn Montefusco
Transformational writing coach Dawn Montefusco dives into how publishing has evolved to make now the best time to be an author and how to get unstuck if you feel something is holding you back from starting that book you've been thinking about! Dawn is a best-selling author, transformational…
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Email Marketing with Matt Treacey
Matt Treacey, the go-to email marketing consultant for some of the world's top business authors, joins us today to explain that email marketing is more than just newsletters and gives us advice on how to make email marketing work for us. With praise from industry leaders such as Nir Eyal, Perry...
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Content Marketing to Sell Books with Melanie Herschorn
Book Marketing Strategist Melanie Herschorn from VIP Book Marketing introduces us to content marketing and how authors can leverage it for books sales! Tune in for an animated conversation on how to break up your promotional content to make sure your brand value shines through with specific...
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Author Newsletters: Open Book with Joelle Speranza
Book Publicist Joelle Speranza joins us today to talk about all things author newsletters including which platforms to consider, content to include, and promotional strategy. Listen in for a fun conversation with lots of great, actionable tips! Learn more about Joelle at joellesperanza.com and...
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Online Reputation and Wikipedia for Authors with Josh Greene
Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence...
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In-House Publishing VS. Agency Model: Open Book with Nickcole Watkins
In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights…
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Hybrid Publishing 101 with Anne MacDonald
The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is…
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Tell a Story with Marketing, Branding, and PR with Maria Rosati
Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice! Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency...
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The USA Today Bestseller List is Back! With The Novel Neighbor's Holland Saltsman
BREAKING NEWS! The USA Today Bestseller list is back and better than ever now that they've partnered with The Novel Neighbor and Bookshop.org. We had the pleasure of talking with Holland Saltsman, the owner of The Novel Neighbor in St. Louis. MO, about this new partnership and what it means for...
About this show
The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
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Smith Publicity
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