PODCAST · business
AMPlify
by GaggleAMP
AMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement.Employee advocacy and engagement is essential to any successful corporate marketing effort. In this podcast, you will learn about best practices, trends and strategies that have made impact in the companies currently engaged in these efforts.The AMPlify Podcast and Conference are produced by GaggleAMP Inc.
Episodes
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Starting a Successful Employee Advocacy Program with Kelly Shelton
Over the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability will share his findings, mistakes, and successes on how…
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Starting a Successful Employee Advocacy Program with Karin Aviles
Marketing is increasingly recognized as a strategic partner in driving leads for B2B organizations. One way to effectively generate leads is through employee advocacy, but for an employee advocacy program to succeed, three things need to be true: 1. Start at the Top! Leadership must buy in and...
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Benefits of Being Advocates with Steven Dickens
Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising. In an overcrowded Twittersphere people are gravitating towards subject matter experts as a trusted source of knowledge...
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EP34: Benefits of Being Advocates with Sameena Kluck
The old world of law firms establishing decades-long relationships with clients who pay whatever invoice is sent and send repeat business to their long-trusted outside counsel is over. Today, competition for corporations’ work is stiffer than ever with long-time counsel fighting many entrants on...
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Making an Internal Change In Your Organization with Donald Jones
At Booz Allen, everything begins and ends with employees. They needed them to feel connected to a collective purpose and share the company story. This was easier said than done. The majority of their employees work within the Department of Defense or the Intelligence Community – making them…
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EP32: Making an Internal Change In Your Organization with Henry Bruce
Company rebrands and product launches are notoriously complex and lengthy projects that consume marketing and company resources. Success depends on achieving company-wide participation, buy-in, adoption, and flawless execution across all market facing departmental functions. At the 2018 AMPlify...
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EP31: Making an Internal Change In Your Organization with Brent Korte
More than ever marketing organizations are taking on the responsibility to help companies innovate. Often, that requires transformation of capabilities within their organizations. From the digital imperative to mining deep insights and analytics, marketing teams are working hard to move through…
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EP30: Incorporating Employee Advocacy in Your Content Marketing Strategy with Michelle LeBlanc
In a recent survey, 91% of respondents indicated that they were doing content marketing, but 53 percent of teams were small or one-person operations. How can brands keep up with content demands? Turning to a free resource that already knows, and maybe even loves, your brand is a no brainer....
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EP29: Incorporating Employee Advocacy in Your Content Marketing Strategy with Casey Hall
While much of the discussion around employee advocacy best practices rightly focuses on program roll-out and adoption, it is equally important to focus on what content you will distribute through your employee channels – ensuring that relevant and personalized messages are being provided to the...
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EP28: Developing a Global Amplification Strategy that Embraces Regional Differences
The more globally distributed a company is, the more disjointed their social media efforts threaten to become. How do you develop an effective, streamlined social media and employee advocacy strategy when your employees and audience are spread across continents and time zones? How do you craft...
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EP27: Make It Easy for Employees to Share and Promote Their Stories
On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Bernie Borges. Bernie is the Co-Founder and Chief Marketing Officer of Vengreso having previously been the CEO at Find and Covert. He also currently hosts the...
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EP26: Best Practices for Involving Employees in Social Media
On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Tara Zoumer, who at the time was PR coordinator and Social Media Manager for TriNet, and who now works as an Independent contractor in PR Strategy and...
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EP25: What is Holding Your Team Back from Being Your Biggest Advocates
LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone founder of The Marketing Advisory Network, wanted to find out what’s...
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AMPlify 2018: Past Attendees Discuss The Biggest Lessons Learned
On a special episode of AMPlify, this week host Glenn Gaudet is joined by Sally Anne Kaminski and Karin Aviles. As past attendees and speakers at the AMPlify Conference, both Sally Anne and Karin have insider knowledge as to why AMPlify is the can’t miss event of the year. They share their...
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EP23: Finding Passion and Purpose as an Employee with Employee Advocacy
You might be wondering if an employee advocacy program is right for you. What if your company doesn’t allow employees to use social media? Or even invest time in it for promotional purposes? Our guest today encountered both of these road blocks at his company. Donald Jones, Lead Associate and…
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EP22: A Fresh Perspective on Employee Advocacy
Every good marketing strategy needs a little bit of everything, knit together with purpose. Employee advocacy is just one of those tools that can bring new purpose and drive to your companies marketing efforts. Kelsey Kruzel, Social Media Manager at CDK Global, took her experience in tying…
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Empowering Your Front Line Through Socialization, Education and Training
Consistency is a key aspect of everything you do in your business. At the corporate level, you have to be sure your messaging is consistent in every department but especially at the front lines. On this episode host Glenn Gaudet chats with Henry Bruce, the senior vice president of marketing for...
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EP20: Transformation Starts at Home
Implementing change in an organization is never an easy process. Implementing change that involves your team getting on board and being the advocates requires a lot more planning and effort. Brent Korte, Chief Marketing Officer at Ameritas, knows this better than most. He joined Ameritas with the...
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EP19: Overcoming Cultural Boundaries with Employee Advocacy
When it comes to marketing your brand across cultural boundaries the road can be a bumpy one. Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, an international B2B software testing company, has successfully designed and launched a corporate social media...
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EP18: Relationships, Story and Engagement
Scott Bardell has been a consistent innovator in the public relations and marketing space. As the President and Founder of Idea Grove he helps his clients reach media and buyers by pushing the envelope through the power of employee advocacy. In this discussion with host Glenn Gaudet, Scott shares...
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EP17: Empower Your Internal Advocates with a Social on the Go Card
Do you employees know where to easily find your corporate social media policy and general posting guidelines? In this speech from the 2017 AMPlify event, Jamie Laliberte Whalen, Sr. Manager of Content & Social Media at Mimecast, shares how you can make a social go card of your own, how to empower...
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EP16: What it Takes to Cut Through the Noise So You Get Heard
Does your content stand out in a crowd? Or is it lost in a sea of sameness despite implementing an employee advocacy program. It isn't enough to put the content out there in the hopes that people will find it. You have to deliver the right content in the right way in order to get noticed. This is...
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EP15: Employee Advocacy in a Privacy Driven World
Despite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are trying to reach. So, it is becoming increasing...
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EP14: The 'Why' Behind Employee Advocacy's Rapid Growth
Employee advocacy is on the rise. But what does that mean for companies like yours and how will it transform the way you work? On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Consulting & Advisory Services, shares insights on the...
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EP13: 5 Tools to Turn Traffic into Leads
So you have an employee advocacy program. Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more. What next? What do you do with that traffic so that it has a value add beyond brand awareness. You need to create leads. Listen as...
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EP12: Why You Need to Gamify Employee Engagement
Starting an employee advocacy program is one thing. Keeping your employees engaged and sharing is another. On this episode of AMPlify, host Glenn Guadet chats with Kelly Shelton, Vice President of Marketing at Boostability. For Kelly and the Boostability team, employee advocacy was a no brainer…
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EP11: Going Global with Employee Advocacy
Brand engagement and employee advocacy shouldn’t be limited to one area. If you have customers around the world, your advocacy frequency signal should reach them. Julie Hayes, Sr. Brand Communications Manager at Autodesk shares how they scaled their program to reach advocates in 37 countries and…
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EP10: Getting on Board with Employee Advocacy
How might a well-crafted employer brand affect talent attraction if you aren’t a market leader? This is the question that Jörgen Sundberg, CEO of Link Humans, a company that helps employers be more attractive to top talent, spends his days answering. One answer that he has explored is the power…
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EP9: Nine Ways to Get More from Events with Social Media
Events are a big boost for brands. There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee. Daniella Peting, Social Media Manager at Motorola Solutions covers...
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EP8: Finding Your Employees Voice
Social media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brands goals, in each and every post. Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. This is the...
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EP7: Driving Engagement When Your Employee Advocates Aren't Employees
Driving engagement in your advocacy programs is one thing when you are working with internal employees; but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country. Chris Winston,...
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EP6: Content the King of Revenue
There is a lot of talk around content marketing, but most companies struggle with identifying its true impact on revenue. Mike Pace, Sr. Manager of Online Marketing at SendGrid talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts. Mike...
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EP5: Creating Employee Engagement and Mining Great Internal Content
How do you influence advocacy if you aren’t influencing engagement? Employees and even your customers aren’t going to share anything about your brand good or bad if they aren’t engaged. Driving engagement is driving experiences. Ashley Mayhew, Communications and Media Lead at TD Bank, discusses...
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EP4: Harnessing the CEO Effect on Social Media
When it comes to employee advocacy an often overlooked voice is that of the CEO. That single voice has a power to generate opportunity and influence and establish your brand even more so than the combined power of your employees. Ryan Murphy, PR, Editorial Content and Social Media Manager for...
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EP3: The Corporate Swamy and the Flow of Organizational Change
When starting your employee advocacy program you need buy in from the executives. How do you get it? Jason White , Director of SEO at Hertz, joined us to share stories of his success and failures on this front. He divulges some hard earned tricks and tips to help you institute change in your...
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EP2: Subject Matter Experts as Brand Advocates
Steven Dickens, global offering manager of IBM, joins us to talk about how you can enlist the help of subject matter experts both internally and externally to be your biggest brand advocates. He has an insiders perspective on how employee advocacy actually works and how it benefits the employee…
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EP1: Targeted Employee Activation Model
Tristan Bishop Senior Director of Digital Customer Experience at McAfee previously worked with Informatica to develop and launch an employee advocacy program that grew from 10 participants to over 900 employees in less than three years. His TEAM method made it easy for employees to share content...
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Introduction to AMPlify
AMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement. Employee advocacy and engagement is essential to any successful...
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ABOUT THIS SHOW
AMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement.Employee advocacy and engagement is essential to any successful corporate marketing effort. In this podcast, you will learn about best practices, trends and strategies that have made impact in the companies currently engaged in these efforts.The AMPlify Podcast and Conference are produced by GaggleAMP Inc.
HOSTED BY
GaggleAMP
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Frequently Asked Questions
How many episodes does AMPlify have?
AMPlify currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is AMPlify about?
AMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement.Employee advocacy and engagement is essential to any successful corporate...
How often does AMPlify release new episodes?
AMPlify has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to AMPlify?
You can listen to AMPlify on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts AMPlify?
AMPlify is created and hosted by GaggleAMP.
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